SBD/Issue 36/Sponsorships, Advertising & Marketing

Tom Brady Signs Endorsement Deal With Glaceau's Smartwater

Brady Inks Three-Year Deal
To Endorse Glaceau's Smartwater
Coca-Cola's newly acquired Glaceau has signed Patriots QB Tom Brady to a three-year deal worth $3-5M to endorse its Smartwater brand, according to Theresa Howard of USA TODAY. The contract also includes a bonus based on sales, and an ad campaign with print, outdoor and Web ads will begin in November, with a TV spot to follow. Brady said that he drinks Smartwater, which is distilled water with electrolytes, as "an alternative to 'sugary' drinks." Brady, who was shooting a Smartwater ad in Boston yesterday, said, "It's a replacement product that's better for you, whether I'm working out or for the morning when I wake up."  Deep Alliance Marketing President Dave Paro called Brady "a strong endorser for that kind of product." Howard notes Brady, who also endorses watchmaker Movado, Nike and Stetson cologne, joins actress Jennifer Aniston as a Smartwater endorser. Glaceau Senior VP/Marketing Rohan Oza said, "We continue to pursue partners and relationships with celebrities and fans. Credit has to go to ... Coca-Cola to allow Glaceau to do what we do best: hire passionate people to grow this brand" (USA TODAY, 10/31).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug