SBD/Issue 36/Sponsorships, Advertising & MarketingPrint All
Fox has five-seven spots remaining for the '08 Super Bowl and expects to sell the game out by the middle of November, according to a senior network exec. With its broadcast more than 90% sold, Fox expects to sell the remaining units for about $2.7M per 30-second spot. Fox' pace would mark the fastest Super Bowl ad sellout in years. Last year, CBS did not sell out the game until just two days before the event. CBS' most expensive units sold for $2.6M per 30-second spot. Fox credits the increased demand on renewed interest from movie companies, which are slated to take 10 spots this year compared to two last year. Autos also has been a strong category for this year's Super Bowl. A-B, Pepsi and Cars.com have all made significant buys. Though the game is sandwiched around the BCS Championship and Daytona 500, Fox execs say they are selling each event separately and not bundling them.
Brady Inks Three-Year Deal
To Endorse Glaceau's Smartwater
Enlyten Suing PepsiCo,
Gatorade Over Bills Deal
Read the full lawsuit. To read the full lawsuit, visit SportsBusinessDaily.com.
SPORTSBUSINESS JOURNAL’s Tripp Mickle reports Eastman Kodak will “step down as a [USOC] partner after the ’08 Beijing Games” when it also ends its partnership with the IOC. Kodak had been the official imaging sponsor of the IOC since the TOP program began in ’86 and its partnership with the USOC was an “extension of that relationship.” Sources valued the deal at “more than $5[M] over four years” (SPORTSBUSINESS JOURNAL, 10/29 issue).
GAME DAY: September sales released by research firm NPD Group show that EA’s “Madden 08” and “NCAA 08” are both “underperforming compared with the same month last year.” Sales of “Madden 08” were down 48% from last year with 619,000 copies sold, while “NCAA 08” was down 23% with 113,000 copies sold. Electronic Gaming Monthly Editor-In-Chief Dan Hsu said, “EA is a strong brand, but a predictable one. Gamers know what they’re getting into: something with high production value and solid but not spectacular gameplay” (BUSINESSWEEK.com, 10/29).
FOR WHOM THE BELL TOLLS: Red Sox CF Jacoby Ellsbury’s agent, Octagon's Joe Urbon, said that a Taco Bell affiliation "is just one of the endorsement deals that Ellsbury expects to ink before the glow of the Red Sox series victory fades.” Ellsbury, who triggered the company’s free taco promotion by stealing a base during Game Two of the World Series, appeared yesterday at a Boston-area Taco Bell to sign autographs for fans waiting for their free tacos (BOSTON GLOBE, 10/31).