SBD/Issue 36/NBA Season Preview

Whose Line Is It Anyway? '07-08 NBA Team Marketing Slogans

The following chart lists the marketing slogans or themes that NBA teams are using to promote the '07-08 season (THE DAILY).

TEAM
'07-08 SLOGAN
AGENCY
Hawks
The Highlight Factory
Blue Sky Agency
Celtics
Think Big
In-house
Ads center around Celtics' "Big Three," F Kevin Garnett, G Ray Allen and G Paul Pierce.
Bobcats
Elevate
In-house
Bulls
Love it Live!
DiMeo & Co.
Cavaliers
All for one. One for All.
In-house
Mavericks It's All About D In-house
Campaign centered around the letter "D." Examples of words to be substituted are "Dallas," "Desire," "Discipline," etc.
Nuggets Can You Feel It? In-house
All branding, player quotes and collateral will carry this theme.
Pistons 50 Seasons of Hard Work. That's True Blue Collar In-house
Campaign puts spotlight on Pistons greats, both past and present, while celebrating their 50th anniversary as a franchise.
Warriors N/A N/A
Rockets It's Time In-house
Pacers None None
Clippers None None
Lakers None None
Grizzlies New Game N/A
Heat 20 Years of Heat/The Heat Experience. Feel it. Live. Southern Brand Collective
The Heat are celebrating their 20th anniversary as a franchise by wearing throwback jerseys from the '88-89 season for eight home games. The second slogan is a positioning statement the Heat have used in years past; focuses on being "more than just a game."
Bucks Where Amazing Happens Eichenbaum & Associates
Marketing platform based on the NBA's "Where Amazing Happens" thematic. The team has created original versions of 30-second TV spots to market season tickets and other ticket packages. The theme is incorporated in print advertising and in-arena marketing. The team is also using a 40th anniversary season logo created by NBA creative department in all forms of advertising.
T'Wolves See What They Can Do Martin Williams Advertising
See What They Can Do Tour launched in conjunction with campaign; will host 17 events in 12 days culminating with home opener Friday.
Hornets Passion, Purpose, Pride Trumpet Ad Agency & The Ehrhardt Group
Ads centered on team's return to New Orleans this season, as Hurricane Katrina forced them to relocate to Oklahoma City the past two years.
Nets More Than a Game In-house
Knicks Experience Knicks Basketball In-house
Magic The Time is Now. Be Bold. Be Blue. In-house in conjunction with VisionWorks
76ers Multiple Slogans* N/A
*Slogans centered on the theme of team unity leading to accomplishment. Examples include "Strength is Derived From Unity" and "Inspiration Leads to Accomplishment."
Suns Welcome to Planet Orange The Lavidge Agency
Suns created a social network Web site, planetorange.net; overarching message of campaign is "Things Are Different Here."
Trail Blazers Rise With Us In-house
Campaign serves as an invitation to fans to "be part of the story"; behind-the-scenes style documentary with cameras placed in hands of players, coaches and fans to capture what is naturally occurring in practices, games and on the road.
Kings None None
Spurs Team is Everything In-house
Sonics Be Part of It In-house
Raptors My Game is Raptors Basketball Taxi Ad & Creative Agency
Slogan has been in use by the Raptors for the past few years.
Jazz It's a Pure Adrenaline Rush LHM Advertising
Slogan runs over jagged snow-capped mountains enhancing "adrenaline rush."
Wizards Ready to Rule Fixation Marketing
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