SBD/Issue 36/Franchises

Surprise World Series Teams Usually See Big Jump In Value

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Rockies Should See Financial Boost
From Appearance In World Series
When the World Series features an unexpected participant, as the Rockies were this year, that team's finances increase by an average of more than 30% in terms of revenue and value over a two-year period, according to Milstead & Paton of the ROCKY MOUNTAIN NEWS. A similar increase for the Rockies could see the team's value top $430M by the end of '08, up from $317M this spring. The Rockies ranked 22nd in Forbes' team valuations this spring.  Tigers' financial data is not available for this season, but the previous five "surprise" World Series teams -- '05 White Sox, '04 Cardinals, '03 Marlins, '98 Padres and '97 Marlins -- "each gained at least 22[%] in value," with the average coming in at 36%. Revenues "followed a similar path," as the average two-year boost was 31% with a minimum at 24%. Sports business consultant Maury Brown said he expects the Rockies "will see season ticket sales go up dramatically and that sponsorships will follow suit." Brown: "An increase in the 30s or as high as 40[%] (for the Rockies valuation) isn't out of the realm of possibilities" (ROCKY MOUNTAIN NEWS, 10/31).

TICKET SUIT: In Denver, Arthur Kane reports the Rockies settled a lawsuit with fan Jeff Sobieck, who "wanted to buy World Series tickets and resell them for more than three times the face value." Sobieck sued the team for $13,306 plus the costs of 12 tickets, claiming that he had confirmations for the tickets and his credit card was charged $4,694.  He received an e-mail October 24 "saying his order had been canceled." Terms of the settlement were not disclosed (DENVER POST, 10/31).

PRICEY RIDE: The Red Sox yesterday held a parade to celebrate their World Series victory, and in Boston, Dave Wedge reports the police patrol for the event will cost taxpayers near $2M, with "none of it" being paid by the team. While the cost for the parade is unknown, the '04 celebration "cost the city $535,000 in public safety expenses" and the total "World Series Run cost the city $1.9[M]" (BOSTON HERALD, 10/31).

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