Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/Issue 36/FranchisesPrint All
Girardi Agrees To Three-Year,
$7.8M Deal To Manage Yankees
FRONT OFFICE: In N.Y., Mike Lupica writes Cashman is “still around as the Yankees say goodbye to the days of spending anything on anybody, and to the way they did business for a long time, one where the voice in the room that mattered belonged to George Steinbrenner.” Cashman, a former Yankees intern, “has the most to say about finding a way to beat the Red Sox again and put the Yankees back on top” (N.Y. DAILY NEWS, 10/31). In N.Y., Richard Sandomir wonders whether the Steinbrenners still need spokesperson Howard Rubenstein to be George’s “filtered voice now that Hank Steinbrenner’s remarks over the past weeks have stamped him as his father’s son?” Rubenstein said, “George is hanging back, but whenever he has something to say, I’ll be the voice of George.” But Rubenstein said of Hank, “I don’t have to write a line for him.” Sandomir notes Hank is “candid, sounds tough and is available to members of the news media in ways his father, George, no longer is” (N.Y. TIMES, 10/31).
Torre's Next Stop Going To Be As Dodgers Manager?
TORRE IMPACT: Denver Post columnist Woody Paige said, “Some of those outstanding free agents are going to say, ‘I want to play for Joe Torre.’” Free agent Alex Rodriguez “would consider the Dodgers now.” Chicago Sun-Times columnist Jay Mariotti said, “I applaud Frank McCourt for (pursuing Torre) … and remember, they’re in a regional competition with the Angels, who have a big-time manager in [Mike] Scioscia” (“Around The Horn,” ESPN, 10/30). Hollywood publicist Hanna Pantle said Torre would “give the Dodgers the brand Tommy Lasorda had. Nobody’s had that brand there since Tommy’s been gone. … His brand is bigger than the McCourts. There are certain people within sports that are that sport. Joe Torre is baseball.” Univ. of Oregon Warsaw Sports Marketing Center Dir Paul Swangard said, “His sustained value will come with victories. But there’s absolutely a short-term upside that any team could take advantage of financially.” Giants Exec VP & COO Larry Baer said the Dodgers hiring Torre “can allay fear and build confidence that the organization is in good hands. In the end, that does translate into revenue. It won’t have the spike that signing a glamorous free agent might have, but it will have a subtle and real effect” (L.A. TIMES, 10/31).
BACK ON CALL: On Long Island, Neil Best notes the Yankees “lifted their ban on ESPN dialing into team conference calls," after it violated guidelines by airing a live October 18 call announcing Torre’s departure. ESPN carried the Girardi call on a delay on radio and ESPNews, but “failed to edit out a reference to the phone number for the call, prompting some fans to try to call in.” WFAN-AM and YES carried the call on a shorter delay and edited out the number (NEWSDAY, 10/31).
r Rockies Should See Financial Boost
From Appearance In World Series
TICKET SUIT: In Denver, Arthur Kane reports the Rockies settled a lawsuit with fan Jeff Sobieck, who "wanted to buy World Series tickets and resell them for more than three times the face value." Sobieck sued the team for $13,306 plus the costs of 12 tickets, claiming that he had confirmations for the tickets and his credit card was charged $4,694. He received an e-mail October 24 "saying his order had been canceled." Terms of the settlement were not disclosed (DENVER POST, 10/31).
PRICEY RIDE: The Red Sox yesterday held a parade to celebrate their World Series victory, and in Boston, Dave Wedge reports the police patrol for the event will cost taxpayers near $2M, with "none of it" being paid by the team. While the cost for the parade is unknown, the '04 celebration "cost the city $535,000 in public safety expenses" and the total "World Series Run cost the city $1.9[M]" (BOSTON HERALD, 10/31).
PATRIOTS: ESPN’s Chris Mortensen said of the criticism the Patriots have received for running up the score on teams, “When you talk to a few owners around the league, they’ve sensed that Patriots Owner Robert Kraft has been uncomfortable, or … hurt a little bit by the damage to his franchise’s reputation over ‘Spygate.’ If you watched Kraft and his son Jonathan (on Sunday) near the end of the game (against the Redskins), they didn’t appear comfortable with what was going on down on the field. ... Bob Kraft’s reputation does mean something to him” (“Monday Night Countdown,” ESPN, 10/29).
BILLS: The Bills have sold 48,236 season tickets, up more than 5,000 from last year and the highest total since ’94. However, three of the 164 private suites remain unsold and seats “could be had in the stadium’s three indoor clubs and four outdoor clubs.” Suites at Ralph Wilson Stadium cost $40,000-95,000 annually (BUSINESS FIRST OF BUFFALO, 10/26 issue).
OTHER PROMISES: The NHL Rangers promised to lower ticket prices 10% if the team missed the '04 playoffs. The NHL Panthers guaranteed full season-ticket holders a credit on their '03-04 renewals if the club missed the '03 playoffs. The Predators raised ticket prices an average of $6 prior to the '02-03 season, but Owner Craig Leipold said that the team would refund the difference if the team missed the '03 playoffs. The Hawks in '02 promised to give each full season-ticket holder $125 if the team missed the postseason. In each case, the team did in fact fail to qualify for the postseason (THE DAILY).