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SBD/Issue 35/The Back of the Book
Red Sox Nation? Clinching Game Four MMs For '07 Vs. '04
Published October 30, 2007
The clinching game of the '07 World Series earned a 55.3 Nielsen rating in Boston, which is down 6.3% from a 59.0 rating in '04, the last time the Red Sox won the championship. Only three U.S. metered-markets showed an increase from the last Red Sox-clinching game (Providence-New Bedford, Denver and Albuquerque-Santa Fe). The following presents market-by-market ratings for the clinching Game Four of the '07 World Series, which aired on Sunday night, compared to the clinching Game Four of the '04 World Series, which aired on a Wednesday night (THE DAILY).
|
RK
|
MARKET (SIZE)
|
'07 GAME FOUR
|
'04 GAME FOUR
|
% +/-
|
|---|---|---|---|---|
|
1
|
Boston (7)
|
55.3
|
59.0
|
-6.3%
|
|
2
|
Providence-New Bedford (52)
|
45.0
|
42.3
|
6.4%
|
|
3
|
Denver (18) |
39.2
|
18.1
|
116.6%
|
|
4
|
Hartford & New Haven (29) |
25.6
|
35.1
|
-27.1%
|
|
5
|
Phoenix (12) |
17.1
|
21.8
|
-21.6%
|
|
6
|
Albuquerque-Santa Fe (44) |
16.7
|
15.4
|
8.4%
|
|
7
|
Miami-Ft. Lauderdale (16) |
15.7
|
14.0
|
12.1%
|
|
8
|
San Francisco-Oakland-San Jose (6) |
15.6
|
23.9
|
-34.7%
|
|
9
|
St. Louis (21) |
15.4
|
42.6
|
-63.8%
|
|
10
|
Portland, OR (23) |
15.1
|
19.0
|
-20.5%
|
|
11t
|
Greensboro (46) |
14.4
|
17.3
|
-16.8%
|
|
11t
|
Seattle-Tacoma (14) |
14.4
|
18.6
|
-22.6%
|
|
13
|
Las Vegas (43) |
14.0
|
18.6
|
-24.7%
|
|
14
|
New Orleans (53) |
13.7
|
16.1
|
-14.9%
|
|
15t
|
Detroit (11) |
13.6
|
18.6
|
-26.9%
|
|
15t
|
Tampa-St. Pete, Sarasota (13) |
13.6
|
18.2
|
-25.3%
|
|
17
|
Minneapolis-St. Paul (15) |
13.5
|
20.6
|
-34.5%
|
|
18
|
Salt Lake City (35) |
13.4
|
17.3
|
-22.5%
|
|
19t
|
Buffalo (50) |
13.3
|
18.8
|
-29.3%
|
|
19t
|
Kansas City (31) |
13.3
|
17.8
|
-25.3%
|
|
19t
|
Sacramento-Stockton-Modesto (20) |
13.3
|
15.6
|
-14.7%
|
|
22
|
Norfolk (42) |
13.2
|
19.5
|
-32.3%
|
|
23
|
Baltimore (24) |
12.8
|
18.4
|
-30.4%
|
|
24t
|
Ft. Myers-Naples (63) |
12.7
|
20.0
|
-36.5%
|
|
24t
|
Los Angeles (2) |
12.7
|
16.9
|
-24.9%
|
|
24t
|
Richmond-Petersburg (59) |
12.7
|
15.1
|
-15.9%
|
|
27
|
San Diego (27) |
12.6
|
18.9
|
-33.3%
|
|
28
|
Birmingham (40) |
12.5
|
18.0
|
-30.6%
|
|
29
|
Washington, DC (9) |
12.4
|
19.5
|
-36.4%
|
|
30
|
Orlando-Daytona Beach-Melbourne (19) |
12.3
|
17.0
|
-27.6%
|
|
31
|
Chicago (3) |
11.9
|
18.6
|
-36.0%
|
|
32t
|
Milwaukee (34) |
11.8
|
15.0
|
-21.3%
|
|
32t
|
West Palm Beach (38) |
11.8
|
17.3
|
-31.8%
|
|
34t
|
Indianapolis (26) |
11.6
|
14.4
|
-19.4%
|
|
34t
|
New York (1) |
11.6
|
17.3
|
-32.9%
|
|
36
|
Austin (51) |
11.3
|
17.0
|
-33.5%
|
|
37
|
Tulsa (60) |
11.2
|
15.3
|
-26.8%
|
|
38
|
Charlotte (25) |
11.0
|
15.9
|
-30.8%
|
|
39
|
Memphis (47) |
10.9
|
18.1
|
-39.8%
|
|
40
|
Raleigh-Durham (28) |
10.6
|
15.2
|
-30.3%
|
|
41t
|
Philadelphia (4) |
10.4
|
17.4
|
-40.2%
|
|
41t
|
San Antonio (37) |
10.4
|
13.1
|
-20.6%
|
|
43
|
Greenville-Spartanburg-Asheville (36) |
10.3
|
16.7
|
-38.3%
|
|
44
|
Nashville (30) |
10.1
|
16.0
|
-36.9%
|
|
45
|
Cincinnati (33) |
9.7
|
16.5
|
-41.2%
|
|
46t
|
Cleveland-Akron (17) |
9.4
|
16.0
|
-41.3%
|
|
46t
|
Louisville (48) |
9.4
|
16.9
|
-44.4%
|
|
48
|
Atlanta (8) |
9.3
|
18.3
|
-49.2%
|
|
49t
|
Dallas-Ft. Worth (5) |
9.1
|
14.8
|
-38.5%
|
|
49t
|
Dayton (62) |
9.1
|
16.1
|
-43.5%
|
|
51t
|
Columbus (32) |
8.9
|
18.0
|
-50.6%
|
|
51t
|
Oklahoma City (45) |
8.9
|
14.5
|
-38.6%
|
|
53
|
Houston (10) |
8.4
|
17.1
|
-50.9%
|
|
54
|
Jacksonville (49) |
8.1
|
15.3
|
-47.1%
|
|
55
|
Knoxville (58) |
7.6
|
12.9
|
-41.1%
|
|
56
|
Pittsburgh (22) |
7.3
|
16.2
|
-54.9%
|
