Sportskool Lands Sponsorship Deals With Jeep, U.S. Navy

By John Ourand, Staff Writer

Rainbow-owned VOD channel Sportskool signed two sponsorship deals with Jeep and the U.S. Navy. The U.S. Navy agreed to an exclusive sponsorship of Sportskool's "Team Sports" category and "Action Sports: BMX and Skiing" programming. As part of the deal, Sportskool will create a ten-episode branded fitness series for the U.S. Nacy that features Navy Seal exercises.  This series will debut in November. Jeep signed a presenting sponsorship for the series "Action Sportskool with Shaun White," which debuts in December. The deal will see Jeep integrate its '08 Jeep Liberty into the series.