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SBD/Issue 35/NBA Season Preview
Scarborough Examines Select NBA Fan Demographics
Published October 30, 2007
From February '06-March '07, Scarborough Research surveyed 224,583 residents in 79 U.S. markets, measuring a variety of topics. Presented here is a ranking of NBA markets whose residents claim to be “loyal” (very or somewhat interested) fans of the NBA. To read, 15.8% of Detroit residents are loyal NBA fans who earn over $75,000 a year, and 21.0 percent of that market’s adults are male NBA fans. For comparison, the average for all of Scarborough’s 79 markets is also listed for each category (Scarborough Research).
|
TOP TEN MARKETS FOR NBA FANS WHO ARE MEN
|
TOP TEN MARKETS FOR NBA FANS EARNING OVER $75,000
|
||||
|
RK
|
MARKET
|
%
|
RK
|
MARKET
|
%
|
|---|---|---|---|---|---|
|
1
|
San Antonio
|
28.3%
|
1
|
Dallas-Fort Worth |
16.4%
|
|
2
|
Salt Lake City
|
22.3%
|
2
|
Detroit |
15.8%
|
|
3
|
Dallas-Fort Worth
|
21.7%
|
3
|
Salt Lake City |
14.5%
|
|
4
|
Detroit |
21.0%
|
4
|
San Antonio |
14.4%
|
|
5t
|
Memphis |
20.0%
|
5t
|
Chicago |
13.4%
|
|
5t
|
Phoenix |
20.0%
|
5t
|
Los Angeles |
13.4%
|
|
7
|
Miami-Fort Lauderdale |
19.6%
|
5t
|
Washington, D.C. |
13.4%
|
|
8
|
Cleveland-Akron |
19.2%
|
8
|
Phoenix |
12.8%
|
|
9
|
Los Angeles |
17.7%
|
9
|
Sacramento-Stockton-Modesto |
12.2%
|
|
10
|
Sacramento-Stockton-Modesto |
17.6%
|
10
|
Miami-Fort Lauderdale |
11.8%
|
|
AVERAGE
|
12.4%
|
AVERAGE
|
7.6%
|
||
|
TOP TEN MARKETS FOR NBA FANS WHO ARE WOMEN
|
TOP TEN NBA MARKETS FOR FANS BETWEEN 18-34 YEARS OF AGE
|
||||
|
RK
|
MARKET
|
%
|
RK
|
MARKET
|
%
|
|---|---|---|---|---|---|
|
1
|
San Antonio |
24.1%
|
1
|
San Antonio |
8.0%
|
|
2
|
Detroit |
16.0%
|
2
|
Salt Lake City |
6.1%
|
|
3
|
Dallas-Fort Worth |
15.0%
|
3
|
Memphis |
5.4%
|
|
4
|
Indianapolis |
14.6%
|
4t
|
Miami-Fort Lauderdale |
4.9%
|
|
5
|
Salt Lake City |
13.9%
|
4t
|
Sacramento-Stockton-Modesto |
4.9%
|
|
6
|
Memphis |
13.5%
|
6
|
Detroit |
4.7%
|
|
7
|
Sacramento-Stockton-Modesto |
13.3%
|
7
|
Dallas-Fort Worth |
4.5%
|
|
8
|
Miami-Fort Lauderdale |
13.1%
|
8
|
Los Angeles |
4.4%
|
|
9
|
Cleveland-Akron |
12.9%
|
9t
|
Houston |
4.3%
|
|
10t
|
Los Angeles |
11.6%
|
9t
|
Orlando-Daytona Beach-Melbourne |
4.3%
|
|
10t
|
Phoenix |
11.6%
|
9t
|
Phoenix |
4.3%
|
|
AVERAGE
|
8.3%
|
AVERAGE
|
3.0%
|
||
