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SBD/Issue 33/Sports Media
Fox Pleased With Early Results From World Series
Published October 26, 2007
|Fox Earns 10.5/18 Rating
For World Series Game One
FOX HAPPY WITH EARLY RESULTS: Fox Sports President Ed Goren said the 10.5 fast national was a testament to and a direct result of the new World Series schedule that shifted the start of the event from Saturday, the most lightly-watched night of the week, to the more favorable Wednesday. Goren: "This number obviously speaks to the power and draw of the Red Sox, but also, this is really about the new schedule." Goren's expectations for Game Two, however, were more tempered given the increased entertainment programming on Thursdays and the somewhat divided fan focus in New England due to the Boston College-Virginia Tech football game. "This is going to be a tougher night, but we're off to an excellent start," Goren said (Eric Fisher, SportsBusiness Journal). However, in Houston, David Barron notes Cardinals-Tigers Games Three (played on a Tuesday) and Four (played on Thursday) averaged a 10.2 and 10.4, respectively, which is “uncomfortably close to Wednesday’s performance.” If the Rockies “don’t turn things around in a hurry, and with Game 3 coming up Saturday, there’s no guarantee this series won’t set yet another record low” (HOUSTON CHRONICLE, 10/26).
CHANGING START TIMES: In Boston, John Powers notes the first pitch of Game Two was six minutes earlier than that of Game One “because Fox Sports didn’t have to present the lineups again,” but it will be pushed back to 8:35pm ET Saturday for Game Three, the first game in Denver. Monday night’s possible Game Five will start at 8:40pm due to the Packers-Broncos “MNF” game. Fox Sports Senior VP/Media Relations Lou D’Ermilio said, “When the times vary by a minute or two, it’s because it’s happening live.” MLB Senior VP/PR Rich Levin said, “A couple of minutes either way doesn’t matter” (BOSTON GLOBE, 10/26).
Ellsbury Triggers Free Taco Promotion
With Series' First Stolen Base
PLAYERS TURNED BROADCASTERS: D’Backs LF Eric Byrnes, who has been part of Fox’ pregame team, will be replaced by YES Network analyst Joe Girardi for the games played at Coors Field (DENVER POST, 10/26)....In Toronto, William Houston writes Blue Jays C Gregg Zaun, who is covering the World Series for Rogers Sportsnet, “has a good presence on TV,” adding that "many of the best baseball analysts, from Joe Garagiola to [McCarver] to Buck Martinez, are catchers.” Meanwhile, Sportsnet drew 459,000 viewers for Game One, up from 397,000 for Cardinals-Tigers Game One. However, TSN’s coverage of Canucks-Red Wings drew 357,000 viewers and “cut into Sportsnet’s B.C. audience” (Toronto GLOBE & MAIL, 10/26).