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SBD/Issue 33/Sports Media
Blog Hound: Fox' World Series
Published October 26, 2007
The Red Sox blew out the Rockies 13-1 in World Series Game One, and with the outcome all but decided for much of the game, Fox had plenty of time to fill in during its broadcast. Bloggers weigh in on the net's announcing and presentation.
| Baseball On Deck Posted by: Rick |
| “Could FOX cram any more commercial endorsements into the game. They even had a string of them between Ortiz and Ramirez' at-bats in the opening frame.” |
| The Sports Curmudgeon Posted by: Sports Curmudgeon |
| “FOX did not disappoint those fans who really wanted to see dugout close-ups or images of fans ‘representing’ the home team.” |
| The Mighty Quinn Media Machine Posted by: The Omnipotent Q |
| “McCarver continues to be one, if not THE most hated broadcaster doing regular national sports in America.” |
| Yardbarker Posted by: retoocs |
| “Coverage on Fox just started, with an incredibly bad overly sentimental opening. I think at one point they mentioned Odysseus. Really?” |
| Sox & Dawgs Posted by: Steve |
| “FOX just loves the Boston Bullpen Band. They show them every chance they get, maybe they can book them for that new show ‘The Next Great American Band.’” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed blog posts about Fox’ coverage. Bloggers who felt the coverage was entertaining were counted positive, and represented 7.14% of posts, while posts expressing discontent were tallied negative at 78.57%. 14.29% remained neutral. Click here for more information. Visit www.SportsBusinessDaily.com for more info.
- The topic ranked 2 out of 10 on The Buzz, indicating a low level of interest.
- There was no positive sentiment for on-air talent. Some bloggers felt the network’s improved picture quality due to its HD capabilities made up for poor commentating and time fillers.
- Negative sentiment stemmed from bloggers' distaste for the overall coverage. Some singled out announcer Tim McCarver, while others mentioned the whole broadcast. Others disliked Red Sox CF Coco Crisp and SS Royce Clayton’s conversation about the Taco Bell promotion.
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