SBD/Issue 33/Sports MediaPrint All
Fox Earns 10.5/18 Rating
For World Series Game One
FOX HAPPY WITH EARLY RESULTS: Fox Sports President Ed Goren said the 10.5 fast national was a testament to and a direct result of the new World Series schedule that shifted the start of the event from Saturday, the most lightly-watched night of the week, to the more favorable Wednesday. Goren: "This number obviously speaks to the power and draw of the Red Sox, but also, this is really about the new schedule." Goren's expectations for Game Two, however, were more tempered given the increased entertainment programming on Thursdays and the somewhat divided fan focus in New England due to the Boston College-Virginia Tech football game. "This is going to be a tougher night, but we're off to an excellent start," Goren said (Eric Fisher, SportsBusiness Journal). However, in Houston, David Barron notes Cardinals-Tigers Games Three (played on a Tuesday) and Four (played on Thursday) averaged a 10.2 and 10.4, respectively, which is “uncomfortably close to Wednesday’s performance.” If the Rockies “don’t turn things around in a hurry, and with Game 3 coming up Saturday, there’s no guarantee this series won’t set yet another record low” (HOUSTON CHRONICLE, 10/26).
CHANGING START TIMES: In Boston, John Powers notes the first pitch of Game Two was six minutes earlier than that of Game One “because Fox Sports didn’t have to present the lineups again,” but it will be pushed back to 8:35pm ET Saturday for Game Three, the first game in Denver. Monday night’s possible Game Five will start at 8:40pm due to the Packers-Broncos “MNF” game. Fox Sports Senior VP/Media Relations Lou D’Ermilio said, “When the times vary by a minute or two, it’s because it’s happening live.” MLB Senior VP/PR Rich Levin said, “A couple of minutes either way doesn’t matter” (BOSTON GLOBE, 10/26).
Ellsbury Triggers Free Taco Promotion
With Series' First Stolen Base
PLAYERS TURNED BROADCASTERS: D’Backs LF Eric Byrnes, who has been part of Fox’ pregame team, will be replaced by YES Network analyst Joe Girardi for the games played at Coors Field (DENVER POST, 10/26)....In Toronto, William Houston writes Blue Jays C Gregg Zaun, who is covering the World Series for Rogers Sportsnet, “has a good presence on TV,” adding that "many of the best baseball analysts, from Joe Garagiola to [McCarver] to Buck Martinez, are catchers.” Meanwhile, Sportsnet drew 459,000 viewers for Game One, up from 397,000 for Cardinals-Tigers Game One. However, TSN’s coverage of Canucks-Red Wings drew 357,000 viewers and “cut into Sportsnet’s B.C. audience” (Toronto GLOBE & MAIL, 10/26).
The Red Sox blew out the Rockies 13-1 in World Series Game One, and with the outcome all but decided for much of the game, Fox had plenty of time to fill in during its broadcast. Bloggers weigh in on the net's announcing and presentation.
Baseball On Deck
Posted by: Rick
“Could FOX cram any more commercial endorsements into the game. They even had a string of them between Ortiz and Ramirez' at-bats in the opening frame.” The Sports Curmudgeon
Posted by: Sports Curmudgeon
“FOX did not disappoint those fans who really wanted to see dugout close-ups or images of fans ‘representing’ the home team.” The Mighty Quinn Media Machine
Posted by: The Omnipotent Q
“McCarver continues to be one, if not THE most hated broadcaster doing regular national sports in America.” Yardbarker
Posted by: retoocs
“Coverage on Fox just started, with an incredibly bad overly sentimental opening. I think at one point they mentioned Odysseus. Really?” Sox & Dawgs
Posted by: Steve
“FOX just loves the Boston Bullpen Band. They show them every chance they get, maybe they can book them for that new show ‘The Next Great American Band.’”
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed blog posts about Fox’ coverage. Bloggers who felt the coverage was entertaining were counted positive, and represented 7.14% of posts, while posts expressing discontent were tallied negative at 78.57%. 14.29% remained neutral. Click here for more information. Visit www.SportsBusinessDaily.com for more info.
- The topic ranked 2 out of 10 on The Buzz, indicating a low level of interest.
- There was no positive sentiment for on-air talent. Some bloggers felt the network’s improved picture quality due to its HD capabilities made up for poor commentating and time fillers.
- Negative sentiment stemmed from bloggers' distaste for the overall coverage. Some singled out announcer Tim McCarver, while others mentioned the whole broadcast. Others disliked Red Sox CF Coco Crisp and SS Royce Clayton’s conversation about the Taco Bell promotion.
ESPN To Provide Nearly Ten Hours Of
Breeders' Cup Coverage Over Next Two Days
Spike TV Inks Three-Year Extension With UFC
The following lists final Nielsen ratings from recent sporting events. n/a = Not available at presstime (THE DAILY).SHOWDATENETTIMERAT/SHR"The Road to the Liberty Mutual
Coach of the Year"10/20ABC2:30-3:00pm0.6/-"College Football Countdown"10/20ABC3:00-3:30pm1.0/-
NCAA Football: (regional)10/20ABC3:30-6:56pm4.1/- NCAA: "Saturday Night Football":
Supercross: Rockstar Energy Drink U.S. Open10/20CBS1:30-3:00pm0.5/1 "College Football Today"10/20CBS3:00-3:30pm0.7/2 NCAA Football: Florida-Kentucky10/20CBS3:30-7:15pm3.3/8 MLB: ALCS: Indians-Red Sox: Game Six10/20Fox8:19-11:30pm6.8/13 AST Dew Tour: PlayStation Pro: BMX Dirt10/20NBC2:00-3:30pm0.7/2 NCAA Football: USC-Notre Dame10/20NBC3:45-7:00pm1.7/4 "NASCAR Countdown"10/21ABC1:00-1:30pm1.5/- NASCAR Nextel Cup: Subway 50010/21ABC1:30-6:00pm3.7/- "The NFL Today"10/21CBS12:00-1:00pm2.0/5 "NFL on CBS": (regional)10/21CBS1:00-4:15pm7.8/18 Jeep King of the Mountain Professional
Mountain Bike Championships (taped)10/21CBS5:00-6:00pm0.9/2
"Fox NFL Sunday"10/21Fox12:00-1:00pm3.8/10 "NFL on Fox": (regional)10/21Fox1:00-4:15pmn/a "NFL on Fox": Vikings-Cowboys (76%)10/21Fox4:15-7:30pm14.8/29 "NFL on Fox": (doubleheader)10/21Fox1:00-7:30pmn/a MLB: ALCS: Indians-Red Sox: Game Seven10/21Fox8:19-11:57pm11.7/19 AST Dew Tour: PlayStation Pro:
Skate Vert & BMX Park10/21NBC3:00-6:00pm0.5/1
"Football Night in America"10/21NBC7:30-8:15pm4.0/- "Sunday Night Football": Steelers-Broncos10/21NBC8:30-11:30pm8.3/13 World Series: Rockies-Red Sox: Game One10/24Fox8:30-11:00pm10.5/18SHOWDATENETU.S. AREACOV. AREAHHs (000)"Monday Night Football" Cowboys-Bills10/8ESPN8.49.89,507"Monday Night Countdown"10/8ESPN2.02.32,203 MLB: ALDS: Indians-Yankees: Game Four10/8TBS5.96.96,622 "MLB On Deck Pregame Show"10/8TBS1.82.12,048 NCAA Football: Navy-Pittsburgh10/10ESPN1.61.91,851 MLB: NLCS: Rockies-D'Backs: Game One10/11TBS3.64.24,061 NCAA Football: Florida State-Wake Forest10/11ESPN1.82.12,076 MLB: NLCS: Rockies-D'Backs: Game Two10/12TBS2.22.62,511 NCAA Football: Georgia Tech-Miami10/13ESPN1.82.12,004 NCAA Football: Auburn-Arkansas10/13ESPN1.71.91,874 "College GameDay"10/13ESPN1.51.71,690 MLB: NLCS: D'Backs-Rockies: Game Three10/14TBS3.23.73,592 "NFL Countdown"10/14ESPN2.02.42,309
NOTES: Last Sunday's Fox late-window game featuring Vikings-Cowboys was the most-watched show of the week (October 15-21) with 23.6 million viewers (NFL)….With TBS' MLB playoff coverage ending, ESPN and Disney returned to the top of cable ratings, averaging a 2.3 rating each. ESPN had four football telecasts, including the top-earning "MNF" (6.7 coverage rating), "although the franchise continues to experience viewership dips" from last season. TBS' D'Backs-Rockies NLCS Game Four earned a 3.0 coverage rating to put the net in fourth place (CABLEFAX DAILY, 10/24)....F1 races on Speed averaged a 0.15 coverage area rating and 285,000 viewers this season for 16 telecasts, down 17% and 9%, respectively, from last season (THE DAILY).
LOCAL BASEBALL NUMBERS: During the Twins' first season on KSTP-AM, the station finished 11th in the Minneapolis-St. Paul market with a 3.5 share among listeners 25-54 from June 28-September 1. KSTP's figures were up from a 3.0 share and 12th place ranking form the spring book, but down from last summer's figures (3.8, ninth place) when the Twins were still airing on another station. The Twins "saw their Arbitron figures cool after an outstanding spring." The Twins also averaged a 6.8 rating this season on FSN North, an all-time high for the team on the net. However, a glitch at the beginning of the season "caused numbers to be lower than they should have been" in '05 and '06. WFTC-IND averaged an 8.0/21 for 26 over-the-air telecasts, down 5% from an 8.4 last year (Minneapolis STAR TRIBUNE, 10/26)....Orioles games on WHFS-FM more than doubled their share of younger male listeners, going from a 3.6 share in '06 to 7.7 share this season. This was the first year Orioles games were on FM (Orioles)….Compared to September, SNY's "SportsNite" has seen its average October rating (through October 23) fall by more than 75% to an average of about 7,000 of the 7.4 million homes in the area. ESPN's "SportsCenter" is averaging about seven times as many homes in N.Y. this month as SNY, drawing "more than twice SportsNite's audience in September," when the Mets were still playing (NEWSDAY, 10/26).
THE DAILY presents "What's The Frequency?," which highlights the subjects being discussed this week during afternoon drive shows on sports talk radio across the U.S. The following chart lists some of those topics. Local stations are listed in order of market size.
NATIONAL SHOWS Sirius NFL Radio (3-7pm ET) “The Afternoon Blitz” NFL prepares for game in London; Dolphins RB Ronnie Brown out for the year; QB questions for Vikings, Jets, Panthers; Ray Lewis vs. Adalius Thomas MARKET -- STATION SHOW Detroit -- WXYT “The Sports Inferno” NFL not signing "hip-hop culture" players; Three Michigan State players arrested; Lions improve to 4-2; Should Pistons trade for Kobe Bryant? Miami – WAXY “The Dan Le Batard Show” Heat trade Antoine Walker to T’Wolves for Ricky Davis; Dolphins are the worst team in NFL; Ronnie Brown; World Series Phoenix – KDUS “Calling All Sports With Roc & Manuch” Cardinals let Chargers use training facilities; Suns prepare for season; Coyotes continue to struggle; Cal-Arizona State preview Minneapolis – KFAN “The Chad Hartman Show” Vikings-Cowboys review; Lack of touches for Adrian Peterson; Univ. of Minnesota loses to I-AA team; T’Wolves-Heat trade; Wild have NHL’s best record; World Series Charlotte -- WFNZ “Prime Time With The Packman” Wild college football season; World Series; Panthers-Colts preview; Jeff Gordon vs. Jimmie Johnson in Chase for Nextel Cup; Jim Nantz interview
Want to add your own Frequency? Contact Rick Ellington at firstname.lastname@example.org.
Stuart Scott will replace Dan Patrick as host of ESPN/ABC's NBA studio show. Bill Walton will move from games to studio and will be joined by Stephen A. Smith on ESPN and Michael Wilbon on ABC. Walton replaces Jon Barry, who is moving from the studio to games. Jalen Rose and Rick Carlisle will also be studio analysts on the net. Longtime ESPN college basketball announcer Dan Shulman will do play-by-play with analyst Hubie Brown (USA TODAY, 10/26). Shulman, formerly a Blue Jays announcer, is “giving up almost all of his radio baseball work, with the exception of the first two playoff rounds and a few regular-season games.” He will continue to call Wednesday night MLB games and college basketball games on ESPN (TORONTO STAR, 10/26).
FIGURE '08: In Chicago, Philip Hersh reports ESPN “is considering a renewal" of its int'l rights contract with the International Skating Union (ISU). ESPN paid $5M in ‘04 for a four-year deal that ends after the ’08 World Championships, but the net “had quickly fallen out of love with the property because of what it considered shabby treatment by the ISU, and because ESPN’s emphasis is on stick-and-ball programming. The lure now for ESPN, which telecasts the worlds and Grand Prix series other than Skate America, is that the 2009 world championships are in Los Angeles.” The World Championships “could be the only event ESPN actually televises,” opting to show the rest of the Grand Prix series through the Web (CHICAGO TRIBUNE, 10/26).
NIGH-DEF: FSN this season will air Rockets away games in HD “at sites where it can share a production truck with the home team’s broadcaster.” But the delivery of a Houston-based HD truck “has been delayed until December.” FSN Houston PR Dir Ramon Alvarez said that the net “is trying to book trucks in the interim, but it appears the home opener next Friday will not be aired in HDTV” (HOUSTON CHRONICLE, 10/26).