SBD/Issue 33/Sponsorships, Advertising & Marketing

World Series Ad Cost Trend For 30-Second Commercial

The chart below presents a trend for the cost of a 30-second ad during the World Series on Fox, along with total advertising revenue. Fox has sold out World Series ad inventory through Game Five, with limited inventory available if the series goes to Game Six or Seven. Fox currently is getting slightly more than $400,000 per 30-second spot, and expects to get $425,000 for available spots during Games Six and Seven. The net is charging about a 10% increase over last year (Nielsen Monitor-Plus, THE DAILY).

WORLD SERIES AD COST TREND ON FOX
YR
TEAMS
GMS
30-SECOND AD COST
TOTAL ADVERTISING
'07
Red Sox-Rockies
n/a
$400,000
n/a
'06
Cardinals-Tigers
5
$399,025
$163,665,995
'05
White Sox-Astros
4
$395,000
$147,730,000
'04
Red Sox-Cardinals
4
$375,000
$116,562,500
'03
Marlins-Yankees
6
$298,983
$124,578,850
'02
Angels-Giants
7
$278,571
$142,612,500
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