SBD/Issue 33/Sponsorships, Advertising & Marketing

Reebok Produces New Boston-Focused TV Commercial

Beckett To Be Part Of New Boston-
Focused TV Spot From Reebok
Reebok will launch Saturday during Fox' World Series Game Three coverage a new 30-second TV spot featuring several Boston athletes, according to Fee & Raposa of the BOSTON HERALD.  With the Red Sox in the World Series, the Patriots at 7-0, Boston College ranked No. 2 nationally and the Celtics adding marquee players to their roster this offseason, Reebok VP/Global Marketing Communications John Lynch said, "We want to capitalize on Boston being so hot right now. We're going to use people in the spot that are all from Boston, they're all winners and they all wear Reebok." The ad is narrated by actor Donnie Wahlberg, a Boston native, and includes Red Sox Ps Josh Beckett, Jonathan Papelbon and Curt Schilling and DH David Ortiz, Patriots RB Laurence Maroney and TE Ben Watson, Bruins C Patrice Bergeron, Celtics G Rajon Rondo and athletes from Boston College. The spot will also run during Patriots games, on ESPN and the next BC football game (BOSTON HERALD, 10/26).

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