Delany Supports Freshman Ineligibility NBA BOG Mulls Elongated Schedule Bayern Munich, MSN Sign Media Deal Roc Nation, CAA To Co-Rep Cauley-Stein Cubs Selling Bryant Jerseys For $221 Former Packers PR Dir Passes Away Eugene Surprise Winner For World Outdoors Rogers' Pelley Leaving To Head Euro PGA Tour Classified Advertisements Boston Marathon Sponsor Cautious In Marketing
Upcoming Conferences and Events
SBD/Issue 33/Sponsorships, Advertising & Marketing
Published October 26, 2007
NHL Senior VP/Communications Bernadette Mansur indicated that there "will not be an across-the-board, leaguewide replacement" of the new Reebok jerseys. Mansur said that many NHL players "have no problem with the new apparel, while those who want the replacements will get them" (BOSTON HERALD, 10/26)....The NHL has named Cenergy Communications, New York, to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November (THE DAILY).
Cabrera Inks Multi-Year Extension
To Continue Endorsing Ping
ALPINE CANADA: Ontario-based grocery company Loblaw agreed to a four-year, $4M top-level partnership with Alpine Canada and will provide nutritional resources to the ski team. Loblaw joins Telus and GM of Canada as platinum sponsors (CP, 10/26).