Kauffman Close To Buying Ganassi Stake Chinese Court Rules Against Jordan SMI Misses Q2 Expectations Relativity Sports Unaffected By Layoffs DSG Ads Depict Sports Matters Program Dolphins Launch Fan Voting Campaign Bridgestone, NHL Renew For Five Years Fox Networks Group Hires Maged IOC President Blames Boston For Failed Bid Strong Sales For Belk Kickoff Game
SBD/Issue 33/Sponsorships, Advertising & Marketing
Published October 26, 2007
NHL Senior VP/Communications Bernadette Mansur indicated that there "will not be an across-the-board, leaguewide replacement" of the new Reebok jerseys. Mansur said that many NHL players "have no problem with the new apparel, while those who want the replacements will get them" (BOSTON HERALD, 10/26)....The NHL has named Cenergy Communications, New York, to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November (THE DAILY).
Cabrera Inks Multi-Year Extension
To Continue Endorsing Ping
ALPINE CANADA: Ontario-based grocery company Loblaw agreed to a four-year, $4M top-level partnership with Alpine Canada and will provide nutritional resources to the ski team. Loblaw joins Telus and GM of Canada as platinum sponsors (CP, 10/26).