NFL Moves Commissioner's Address Up Woody Johnson Will Be U.K. Ambassador ION ESPN To Televise Golden Boy Fight Cards Raiders File Paperwork To Move To Vegas Golf Channel Has New PGA Merch Show Deal Chargers Hold L.A. Kickoff Ceremony At The Forum MLBAM, NBC RSNs Reach Streaming Deal FIA Approves Sale Of F1 To Liberty Media Van Pelt, King Discuss Evolution Of "SportsCenter"
Upcoming Conferences and Events
May 31 - Jun 1
SBD/Issue 33/Sponsorships, Advertising & Marketing
Published October 26, 2007
NHL Senior VP/Communications Bernadette Mansur indicated that there "will not be an across-the-board, leaguewide replacement" of the new Reebok jerseys. Mansur said that many NHL players "have no problem with the new apparel, while those who want the replacements will get them" (BOSTON HERALD, 10/26)....The NHL has named Cenergy Communications, New York, to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November (THE DAILY).
Cabrera Inks Multi-Year Extension
To Continue Endorsing Ping
ALPINE CANADA: Ontario-based grocery company Loblaw agreed to a four-year, $4M top-level partnership with Alpine Canada and will provide nutritional resources to the ski team. Loblaw joins Telus and GM of Canada as platinum sponsors (CP, 10/26).