Charter To Carry SportsNet LA Bucks Close To Arena Funding Deal MLB Responds On Manfred Comments PGA Tour Overnight Up At Colonial ISC Extends Partnership With AEG Miller Genuine Draft Sponsors NBA Canada Kobe Bryant Signs With WME Indy 500 Overnight Best Since '11 Classified Advertisements Texas Unveils New Ticket Upgrade Website
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SBD/Issue 33/Sponsorships, Advertising & Marketing
Published October 26, 2007
NHL Senior VP/Communications Bernadette Mansur indicated that there "will not be an across-the-board, leaguewide replacement" of the new Reebok jerseys. Mansur said that many NHL players "have no problem with the new apparel, while those who want the replacements will get them" (BOSTON HERALD, 10/26)....The NHL has named Cenergy Communications, New York, to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November (THE DAILY).
Cabrera Inks Multi-Year Extension
To Continue Endorsing Ping
ALPINE CANADA: Ontario-based grocery company Loblaw agreed to a four-year, $4M top-level partnership with Alpine Canada and will provide nutritional resources to the ski team. Loblaw joins Telus and GM of Canada as platinum sponsors (CP, 10/26).