SMI's Admission Revenue Down 5% in '14 Lionsgate Chair Emerges As Hawks Bidder MLS, Union Reach Five-Year CBA Deal ESPN Paying $7-9M For Hockey World Cup Univ. Of Kentucky Extends Nike Deal Classified Advertisements NBA, WNBA Players Appear In LeanIn PSA Executive Transactions NFL Draft Will Utilize Chicago's Grant Park Adidas Expects "Robust" Sales Growth
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SBD/Issue 33/Sponsorships, Advertising & Marketing
Published October 26, 2007
NHL Senior VP/Communications Bernadette Mansur indicated that there "will not be an across-the-board, leaguewide replacement" of the new Reebok jerseys. Mansur said that many NHL players "have no problem with the new apparel, while those who want the replacements will get them" (BOSTON HERALD, 10/26)....The NHL has named Cenergy Communications, New York, to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November (THE DAILY).
Cabrera Inks Multi-Year Extension
To Continue Endorsing Ping
ALPINE CANADA: Ontario-based grocery company Loblaw agreed to a four-year, $4M top-level partnership with Alpine Canada and will provide nutritional resources to the ski team. Loblaw joins Telus and GM of Canada as platinum sponsors (CP, 10/26).