SBD/Issue 33/Sponsorships, Advertising & Marketing

Marketplace Round-Up

NHL Senior VP/Communications Bernadette Mansur indicated that there "will not be an across-the-board, leaguewide replacement" of the new Reebok jerseys. Mansur said that many NHL players "have no problem with the new apparel, while those who want the replacements will get them" (BOSTON HERALD, 10/26)....The NHL has named Cenergy Communications, New York, to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November (THE DAILY).

Cabrera Inks Multi-Year Extension
To Continue Endorsing Ping
NAMES & FACES: Halcyon has signed Saints RB Reggie Bush to a marketing services agreement, under which Bush will appear on behalf of the company to promote its on-demand aircraft travel and will also help in advertising. Halcyon previously added Spike Lee to its BOD and signed an agreement with Heat C Shaquille O'Neal (Halcyon)....Golfer Angel Cabrera has signed a multi-year extension with Ping and he will wear a Ping hat, carry a Ping bag and play a minimum of 11 Ping clubs, including a driver and putter (Ping)....T'Wolves rookie G Corey Brewer's No. 22 jersey is the teams' top-seller and nobody else "comes close" (ST. PAUL PIONEER PRESS, 10/26).

ALPINE CANADA: Ontario-based grocery company Loblaw agreed to a four-year, $4M top-level partnership with Alpine Canada and will provide nutritional resources to the ski team. Loblaw joins Telus and GM of Canada as platinum sponsors (CP, 10/26).

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