Cubs Pull World Series Ticket Offer To Aldermen NBA, Union Nearing Deal To Extend CBA Westbrook, Irving To Endorse Mountain Dew San Diego State Names Wicker AD NBA Renews Deal With Kumho Tire Scottrade Center To Bear TD Ameritrade Name CBS Leads Week 8 College Football Kraft Mum On Political Lean For Election World Series Secondary Tickets At Super Bowl Levels DFS Sites Near Settlement With N.Y. Attorney General
SBD/Issue 33/Sponsorships, Advertising & Marketing
Published October 26, 2007
NHL Senior VP/Communications Bernadette Mansur indicated that there "will not be an across-the-board, leaguewide replacement" of the new Reebok jerseys. Mansur said that many NHL players "have no problem with the new apparel, while those who want the replacements will get them" (BOSTON HERALD, 10/26)....The NHL has named Cenergy Communications, New York, to handle all advertising/marketing duties for the U.S. launch of NHL Network. TV, print and online advertising will break mid-November (THE DAILY).
Cabrera Inks Multi-Year Extension
To Continue Endorsing Ping
ALPINE CANADA: Ontario-based grocery company Loblaw agreed to a four-year, $4M top-level partnership with Alpine Canada and will provide nutritional resources to the ski team. Loblaw joins Telus and GM of Canada as platinum sponsors (CP, 10/26).