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SBD/Issue 33/Events & Attractions
Monmouth Readies To Host 24th Breeders' Cup World Championship
Published October 26, 2007
FRIDAY AFTERNOON LIGHTS: In N.Y., Sherry Ross wrote the event's three new races being held Friday will "help create the feeling of a racing ‘festival’ as opposed to a one-day event” (N.Y. DAILY NEWS, 10/25). The ’08 Breeders’ Cup will be held at Santa Anita Park, and Avioli said the two-day format of the event will again be utilized, and that a Turf Sprint race “is expected to be added.” Avioli: “It’s not an experiment. These races are here to stay, and the only thing you’re going to see is more races added to Friday to go with them in the future.” He added, “We really feel that having a two-day event really gives us an opportunity to expand our marketing and our television (exposure) efforts" (SAN DIEGO UNION-TRIBUNE, 10/22).
Study Estimates Breeders' Cup
Economic Impact Between $55-60M
OVERSEAS EVENT NOT LIKELY: The DAILY NEWS’ Ross wrote an overseas Breeders’ Cup "is not likely to occur in the near future,” as the time change “would cost millions in lost revenue from American bettors.” However, Avioli said that expanding the Breeders’ Cup Challenge series “from Hong Kong to England, France, Ireland, Australia and/or Dubai is likely to happen next year” (N.Y. DAILY NEWS, 10/25).