SBD / Issue 28 / NFL Ratings Through Week Six

SBD/Issue 28/Sports Media

CBS The Only Network To Chart NFL Ratings Gain So Far

Published October 19, 2007

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Through Week Six of the '07 NFL season, CBS is the only one of the league's TV partners to have seen an increase in Nielsen ratings.  "The NFL Today" pregame show on the net, while still trailing "Fox NFL Sunday," is also up.  The chart below shows the ratings performances for NFL games on CBS, Fox, NBC and ESPN (THE DAILY). 

NFL GAME RATINGS UPDATE
PROGRAM
'07 AVG.
'06 AVG.
% +/-
"Sunday Night Football" (NBC)
10.4/17
11.1/18
-6.3%
"NFL on CBS"
10.0/21
9.1/20
9.9%
"NFL on Fox"
9.7/21
10.4/23
-6.7%
 
'07 AVG.
'06 AVG.
 
'07 AVG.
'06 AVG.
 
PROGRAM
U.S. RATING
U.S. RATING
% +/-
COV. RATING
COV. RATING
% +/-
"MNF" (ESPN)
7.2
8.7
-17.2%
8.4
10.5
-20.0%
NFL PREGAME SHOW RATINGS UPDATE
PROGRAM
'07 AVG.
'06 AVG.
% +/-
"Football Night in America" (NBC)^
4.1/-
4.5/-
-8.9%
"Fox NFL Sunday"
2.8/8
3.2/8
-12.5%
"The NFL Today"
2.8/7
2.7/7
3.7%


^ = "Football Night in America" ratings are from 7:30-8:15pm.

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