Rob Prazmark Leaving Wasserman To Revive 21 Marketing Agency

Bt Tripp Mickle, Staff Writer, SportsBusiness Journal

Rob Prazmark is leaving Wasserman Media Group to revive 21 Marketing, a sports marketing and sponsorship consulting agency he ran from '91-97. He had been with WMG for just over a year as an Exec VP and will continue to collaborate with the agency on projects in the future.  His new endeavor, 21 Marketing, previously represented clients such as the IOC, the '94 World Cup, the Cowboys, the Smithsonian and NASA. Prazmark hopes to develop a similar roster in the future. Prazmark: "My relationships with the Olympic movement continue to be strong.  I've been looking at doing this for a long time. It will allow me to build my own team and develop some Olympic racehorses." WMG will continue to handle naming rights sales for the Nationals.