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SBD/Issue 27/Sports Media
Blog Hound: Will Rockies Bandwagon Keep Rolling?
Published October 18, 2007
With the Rockies in the World Series after sweeping the D'Backs in the NLCS, bloggers discuss the team's following in light of their recent playoff success.
| Ross Douthat Posted by: Steven |
| “It's a squad that fans will remember for years and decades as the team that put baseball on the map in Denver. … It deserves the affection of baseball fans everywhere.” |
| Deadspin Posted by: Will Leitch |
| “This is not necessarily a Johnny Come Lately fan base; they continue to hold the all-time single-season attendance record, 4.5 million, from their first season.” |
| Ebusinessstop |
| “I think it’s going to be a bandwagon situation. … When the ‘08 season comes, if the Rockies don’t produce like they did this year, they’ll lose those new fans.” |
| The Denver Westword Blog Posted by: Mark Schiff |
| “For the first time in years, the Rox are playing not just in front of an audience but something resembling a real, honest-to-God fan-base.” |
| Faith and Fear in Flushing Posted by: Greg |
| “The Rockies have won everything in sight lately. The Rockies have to be seen to be believed. Too bad they haven't been seen all that much.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed blog posts about the Rockies' playoff run. Bloggers jumping on the bandwagon were tallied positive and represented 83.33% of posts, while posts asserting their run would come to an end in the World Series were counted negative at 0%. 83.33%. 16.67% were neutral. Click here for more information. Visit www.SportsBusinessDaily.com for more info.
- The topic ranked 7 of 10 on The Buzz, indicating a high level of interest.
- Positive sentiment resulted from bloggers who were enamored with the team's story, finding it impossible to bet against a team that has won 21 of its last 22 games.
- No entirely negative sentiment was found, with all posts searched expressing at least partial sentiment in favor of the team, although some bloggers believed the eight-day rest prior to the World Series could stifle the team’s momentum.
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