Quote of the Day
"Anyone who thinks we're in a real partnership here, well, I don't know what they've been smoking.”
--Prospective NHLPA Exec Dir Paul Kelly, on the players' relationship with the NHL (Vancouver PROVINCE, 10/17).
Top Stories
- While we often note -- much to the dismay of networks and properties -- the trend of declining ratings, the numbers from Sunday’s Patriots-Cowboys game on CBS are mind-boggling. The game drew 29.1 million viewers, making it the most-watched NFL regular-season game on a Sunday since ’96 – 11 years! It drew the largest TV audience since Fox’ “American Idol” finale in May. Meanwhile, the MLB playoffs charted record lows on TBS for the NLCS, but are showing signs of life on Fox for the ALCS. Looking ahead, is that shrieking noise we hear from Fox execs facing a Rockies-Indians World Series?
Cherry On Top
Gatorade calls marketing partnership with Tiger Woods brand's first-ever licensing deal.
Driving Without A License
Court upholds decision in CDM case allowing commercial use of MLB player names, statistics for fantasy games without license.
Pitching Change
MLBPA asks George Mitchell to clarify comments that players have been offered chance to respond to steroid allegations.
Spanish Eyes
EA Sports producing Spanish-language version of "Madden" videogame series.
Possession Arrow
WNBA awards Atlanta franchise to Ron Terwilliger; team to begin play at Philips Arena next season.
United Effort
Maryland Comptroller begins public push to lure MLS team to state with new soccer stadium.
