The Big House
NHL formally announces that Michigan Stadium will host Winter Classic.
Cruz Control
Giants' Victor Cruz attracting attention from major sponsors.
Brooklyn's Finest
Jay-Z playing integral role in preparing Nets move into Barclays Center.
The Crew
MLS Crew hope economic impact study will spur local sponsors, fans.
THE BIG STAGE:
Lucas Oil relies on sports marketing to become major industry player.
CARDIGAN ARMY:
Designers go retro to breathe new life into Arnold Palmer brand.
FANTASY RICHES:
Elite players compete in ultra-competitive fantasy leagues.
MILLIONS MORE:
Schools in expanded ACC to see up to $2 million more in TV deal.
SBD/Issue 22/Sports Industrialists
Published October 11, 2007
SBDThe 2007 SportsBusiness Journal/SportsBusiness Daily Reader Survey is now available.
But hurry: Voting ends soon!
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