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SBD/Issue 22/Facilities & Venues
Cedar Fair Open To Selling Theme Park To 49ers, Santa Clara
Published October 11, 2007
Ohio-based Cedar Fair said that it “will consider selling" the Great America theme park to either the city of Santa Clara or the 49ers, just a day after it announced opposition to the 49ers’ plan for a new stadium on the site currently occupied by a parking lot for the park, according to John Cote of the S.F. CHRONICLE. 49ers VP/Communications Lisa Lang said, “We’re pleased that Cedar Fair stated their real business strategy. Now we feel we have their true intentions on the table, and we’re able to go forward and work on a project that they’re interested in pursuing.” Some analysts greeted Cedar Fair’s original announcement as a “strategic move to maximize its negotiating power in a sale, something the company denied” (S.F. CHRONICLE, 10/11). Before Cedar Fair's announcement, 49ers officials said that they “had another home in mind” for the new stadium: a 17-acre overflow parking lot “a few hundred feet away” from the previously-proposed Great America parking lot site (SAN JOSE MERCURY NEWS, 10/11).







