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SBD/Issue 21/The Back of the Book
NHL Average Ticket Prices Up 7.7% To $48.72
Published October 10, 2007
On average, season ticket prices for NHL teams this season rose 7.7% to $48.72, according to Team Marketing Report's Fan Cost Index (FCI). Part of the increase can be attributed to the strong Canadian dollar, which is around $0.10 higher, compared to the U.S. dollar, than it was last season, pushing all six Canadian franchises into the top ten for average ticket prices. The Maple Leafs rank far ahead of all other franchises with an average ticket price of $88.32 and an FCI of $476.02. Last year's Stanley Cup champion Ducks reported an 11.5% increase at the Honda Center. The Coyotes had the biggest ticket price increase, up 57.2%, while remaining below the NHL average. The following presents the NHL FCI for the '07-08 season (Team Marketing Report).
|
TEAM
|
AVG. TICKET
|
% +/-
|
AVG. PREMIUM TICKET
|
FCI
|
% +/-
|
|---|---|---|---|---|---|
|
Maple Leafs^
|
$88.32
|
6.6%
|
$195.52
|
$476.02
|
4.8%
|
|
Canadiens^
|
$67.65
|
7.1%
|
$117.22
|
$388.24
|
5.1%
|
| Canucks^ |
$71.39
|
8.9%
|
$145.29
|
$384.78
|
6.5%
|
| Devils |
$64.17
|
17.4%
|
$124.00
|
$365.67
|
11.6%
|
| Flames^ |
$60.09
|
14.1%
|
$137.76
|
$344.56
|
9.6%
|
| Oilers^ |
$61.69
|
7.2%
|
$140.75
|
$331.95
|
5.2%
|
| Bruins |
$56.44
|
0.0%
|
$77.50
|
$327.77
|
0.0%
|
| Wild |
$57.62
|
12.2%
|
$90.00
|
$322.46
|
9.7%
|
| Flyers |
$55.53
|
0.0%
|
$169.80
|
$313.38
|
0.0%
|
| Senators^ |
$53.41
|
4.4%
|
$104.35
|
$306.63
|
3.2%
|
| Rangers |
$50.33
|
9.8%
|
$225.00
|
$302.83
|
6.5%
|
| Panthers |
$52.14
|
17.8%
|
$105.17
|
$302.58
|
11.6%
|
| NHL AVERAGE |
$48.72
|
7.7%
|
$112.10
|
$282.95
|
5.2%
|
| Islanders |
$50.43
|
14.6%
|
$99.63
|
$281.46
|
10.0%
|
| Kings |
$45.98
|
0.0%
|
$105.24
|
$275.42
|
1.5%
|
| Lightning |
$43.94
|
-0.7%
|
$79.26
|
$262.75
|
-0.9%
|
| Predators |
$45.75
|
12.2%
|
$101.62
|
$262.48
|
8.2%
|
| Ducks |
$40.65
|
11.5%
|
$93.93
|
$260.10
|
10.5%
|
| Penguins |
$46.81
|
27.9%
|
$113.16
|
$257.74
|
18.8%
|
| Red Wings^^ |
$40.51
|
-6.1%
|
$58.58
|
$251.03
|
-4.0%
|
| Blue Jackets |
$45.53
|
3.3%
|
$101.26
|
$250.12
|
2.8%
|
| Sharks |
$39.23
|
9.3%
|
$91.59
|
$243.92
|
5.8%
|
| Avalanche |
$39.55
|
2.8%
|
$115.89
|
$240.19
|
1.8%
|
| Thrashers |
$41.50
|
7.0%
|
$98.24
|
$234.44
|
4.9%
|
| Stars |
$36.85
|
1.4%
|
$109.87
|
$234.39
|
0.9%
|
| Capitals |
$38.47
|
0.8%
|
$94.82
|
$231.90
|
0.6%
|
| Coyotes* |
$39.94
|
57.2%
|
$162.73
|
$231.75
|
27.6%
|
| Blackhawks |
$34.88
|
0.0%
|
$71.72
|
$225.52
|
0.0%
|
| Hurricanes |
$34.89
|
0.0%
|
$73.14
|
$205.57
|
0.0%
|
| Sabres |
$32.56
|
8.3%
|
$70.05
|
$197.25
|
5.3%
|
| Blues |
$25.48
|
-9.8%
|
$90.01
|
$175.41
|
-11.1%
|
NOTES: ^ = All Canadian team prices are converted to US at the exchange rate of C$1 = US$1.002, or US$1 = C$0.998. ^^ = The Red Wings added a lower-priced season ticket section that brought the average price down. * = The Coyotes reported a re-classification of seating categories, creating a large increase. The NHL FCI comprises the prices of four average-price tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking for one car, two game programs and two least-expensive, adult-size adjustable caps. Average ticket price represents a weighted average of season ticket prices for general seating categories, determined by factoring the tickets in each price range as a percentage of the total number of seats in each arena. Premium seating (tickets that come with at least one added amenity) are not included in the ticket average. Luxury suites are also excluded from the survey. Season-ticket pricing is used for any team that offers some or all tickets at lower prices for customers who buy season tickets.
