Avis Signs Sponsorship Deal With U.S. Ski & Snowboard Association

By Tripp Mickle, Staff Writer, SportsBusiness Journal

The U.S. Ski & Snowboard Association announced today a one-year sponsorship from Avis Rent A Car, making the New Jersey company the NGB's official rental car company. Sources put the deal in the low six figures. The partnership will see Avis offer a 25% discount to fans and members of USSA. The company will get signage and on-site presence at USSA events, including the Alpine World Cups, the men's Charles Schawb Birds of Prey Race Week and the women's Aspen Winternational, as well as the Chevrolet U.S. Snowboarding Grand Prix. "From our athletes to our fans, they all travel a ton," USSA Dir of Sales & Marketing Lisa Benion said.  "It's a way for Avis to target the ski and snowboard business in slower winter travel months."  Avis, in '99, was also the last rental car sponsor for USSA.