Quote of the Day
“What we’re going to learn this year is about the management style of the next generation of Steinbrenners. Hank and Hal will be involved in this
process and it’s a really interesting time in the Yankees’ history.”
--ESPN’s Buster Olney, on whether the team will bring back manager Joe Torre (“SportsCenter,”10/9).
Top Stories
Two-For-One Special
One day after news of a new marketing head and changes in the ranks at Anheuser-Busch comes the decision by SABMiller and Molson Coors’ to merge their U.S. operations, likely making them a stronger entity when it comes to bidding on sports sponsorship and marketing deals. The words of Miller President & CEO Tom Long, who will become President & Chief Commercial Officer of MillerCoors, was music to the ears of all sports properties and events: “We want to put more dollars to driving consumer choice and offering them what they want. If that means raising our advertising and spending against our brands to get that done, we have to get that done.”
Miller-Coors Merge U.S. Ops
Master Card
ESPN inks deal with Augusta National to air first two rounds of '08 Masters.
Hit Parade
TBS has best ratings week ever thanks to boost from MLB playoffs coverage.
Lightning Rod
Scott Boras says Alex Rodriguez could be worth $1B to a team’s RSN if he breaks all-time home run record.
Under Review
Arbitrator’s surprise ruling paves way for Falcons to recoup close to $20M in bonus money paid to Michael Vick; NFLPA plans to appeal.
Roller Coaster Ride
Great America theme park operator says it opposes proposed 49ers stadium in Santa Clara.
Lowe & Behold
City of Concord reverses opposition to Bruton Smith’s plan for $60M drag strip on speedway site.
Things In Small Packages
With three low-payroll teams advancing to LCS, Red Sox' Larry Lucchino says MLB's competitive balance is "light years from where we were just seven years ago."
