SBD / Issue 17 / Wade Top-Selling NBA Jersey In Europe

SBD/Issue 17/Sponsorships, Advertising & Marketing

Wade Top-Selling NBA Jersey In Growing European Market

Published October 4, 2007

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Heat G Dwyane Wade's No. 3 jersey was last season's top-selling NBA jersey in Europe, based on sales from European retail locations, and four European players were among the top eight: Spurs G Tony Parker from France (3), Suns G Boris Diaw of France (6), Grizzlies F Pau Gasol from Spain (7) and Raptors F Andrea Bargnani from Italy (8).   The NBA says that sales of its merchandise in Europe increased 40% from last season, and that int'l sales account for 25% of the league’s overall global merchandise business.  The chart below presents the top-selling NBA jerseys in Europe (NBA).

TOP TEN MOST POPULAR NBA JERSEYS IN EUROPE
(During '06-07 NBA season)
RK
PLAYER
TEAM
1
Dwyane Wade
Heat
2
Allen Iverson
Nuggets
3
Tony Parker
Spurs
4
Kobe Bryant
Lakers
5
LeBron James
Cavaliers
6
Boris Diaw
Suns
7
Pau Gasol
Grizzlies
8
Andrea Bargnani
Raptors
9
Carmelo Anthony
Nuggets
10
Tracy McGrady
Rockets
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