New Hockeytown? Buffalo Leading NHL Markets In Select Demos

From February '06-March '07, Scarborough Research surveyed 220,354 residents in 79 U.S. markets, measuring a variety of topics. Presented here are select rankings of NHL markets whose residents claim to be “loyal” (very or somewhat interested) fans of the NHL. For example, 7.5% of Buffalo residents who are loyal NHL fans are between the ages of 18-34, while 21.6% percent of that market’s females are NHL fans. For comparison, the average for all of Scarborough’s 79 markets is also listed for each category. Also view further research into NHL fan demographicsFor more demographics of NHL fans in U.S. markets, visit SportsBusinessDaily.com (Scarborough Research).