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SBD/Issue 16/NHL Season Preview
ESPN Sports Poll: Fan Interest in the NHL
Published October 3, 2007
The ESPN Sports Poll, a service of TNS Sport, asked 27,4825 U.S. respondents from January through December ’06 how interested they are in the NHL. Those who said they are at least a little bit interested are considered fans. Fans of the NHL were also asked a series of questions about their attending and viewing habits. As the ’07-08 season begins, the following are attending and viewing responses of NHL fans from last year (ESPN Sports Poll).
|
INTEREST IN THE NHL
|
U.S. POP (n = 27,825)
|
|---|---|
|
NHL Fans
|
31.6%
|
|
NHL Avid Fans
|
6.5%
|
|
NHL GAMES ATTENDED DURING PAST 12 MONTHS:
|
NHL FANS (n = 1,775)
|
|
0
|
78.6%
|
|
1
|
9.9%
|
|
2
|
5.2%
|
|
3
|
1.9%
|
|
4+
|
4.4%
|
|
|
|
|
NHL GAMES WATCHED ON TV DURING PAST WEEK:
|
NHL FANS (n = 1,612)
|
|
0
|
55.4%
|
|
1
|
20.0%
|
|
2
|
13.5%
|
|
3
|
4.6%
|
|
4+
|
6.5%
|
|
|
|
|
WHEN WATCHING NHL GAMES DO YOU:
|
NHL FANS (n = 2,240)
|
| Plan to watch |
46.4%
|
| Select from other available options |
10.4%
|
| Discover while flipping channels |
43.2%
|
