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SBD/Issue 8/Sponsorships, Advertising & Marketing
Canon Re-Ups As U.S. Open Sponsor Through 2010
Published September 21, 2007
Canon has renewed its deal as the official photocopier and fax machine of U.S. Open Tennis Championships. The renewal takes Canon, a U.S. Open sponsor for 31 years, though the 2010 event. Financial terms could not be determined. In addition to receiving signage through the deal, Canon provides all the back-office copiers and faxes at the USTA Billie Jean King National Tennis Center during the two-week tournament. Canon, however, does not have photography rights for the event. Olympus is the official camera of the U.S. Open.
