Marketplace Round-up

Smack Apparel Hoping To Cash In On Tebow's On-Field Success

According to IEG Sponsorship Report data, North American-based companies are expected to spend $515M on college athletic programs, conferences and events in ’07, a 12.5% increase over the $458M spent last year. The increase outpaces IEG’s projected 11.7% increase for the overall sponsorship industry (IEG)....BRANDWEEK’s Barry Janoff reports the Nets this week are unveiling a new marketing campaign with the tagline, “More than a game,” that “shows how fans have more access to, and get more entertainment from,” the team. The campaign via BrandBuzz, N.Y., in conjunction with the Nets’ in-house marketing team, will break in New York, New Jersey and Connecticut and will replace the three-year-old “Bring it” effort (BRANDWEEK.com, 9/17)....Smack Apparel has released a shirt that says, “HE15MAN,” referring to Univ. of Florida QB Tim Tebow’s No. 15 jersey, followed by the words “IT’S INEVITABLE” (South Florida SUN-SENTINEL, 9/19).

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