Time Warner Ad Jabs BTN, Adrenalin Launches Ads For The mtn

Time Warner Cable ran a full-page ad in Saturday’s Milwaukee Journal Sentinel in which TWC Wisconsin President Jack Herbert wrote an open letter to Big Ten fans regarding the company’s carriage dispute with BTN.  The letter read in part, “What is most disappointing in this negotiation is the fact that [BTN] wants to charge cable companies (and therefore football fans) $1.10 per customer per month to bring you their programming. Other cable networks that focus exclusively on college sports, including those that provide far more games on a national basis, cost one-tenth the price. It just doesn’t seem fair. … We’d like to offer the channel at a fair price to our customers who are interested, but make it optional for customers who don’t want it” (MILWAUKEE JOURNAL SENTINEL, 9/15).

NEXT TO A MOUNTAIN: Adrenalin, Denver, is leading a fan awareness campaign for The mtn. tagged “Demand the Mountain,” aimed at expanding the network’s carriage.  The campaign includes 74 TV ads customized for specific schools informing customers of DirecTV, Dish and cable operators about how to request the network; radio ads featuring former conference QB’s Ty Detmer (BYU) and Alex Smith (Utah); print ads in newspapers in various Mountain West Conference markets; Web ads on sites related to MWC athletics (Adrenalin).