Getting Personal: Cowboys To Sell PSLs At New Stadium

Cowboys To Utilize PSLs To Help Pay For Part Of New Stadium

Cowboys Owner Jerry Jones indicated that the team “will use personal seat licenses to help pay its portion" of the new $1B stadium, according to Jeff Mosier of the DALLAS MORNING NEWS.  Jones: "We always intended to use them."  Jones declined to say how much the PSLs will raise for the team or how much they'll cost.  He added that “no decisions had been made” on naming rights for the new stadium, "and there was no timeline for striking a deal." Mosier notes the team “revolutionized stadium financing in the late 1960s with the use of seat option bonds -- predecessors of the [PSL] -- to help pay for its current home in Irving," the $35M Texas Stadium. Under that system, fans could buy $250 seat option bonds, guaranteeing them a chance to buy Cowboys tickets, and "could redeem them 40 years later for $300" (DALLAS MORNING NEWS, 9/15).