SBJ In-Depth: NHL Season Preview

The NHL approaches a new season with the continuing challenge of how to increase its fan base and build its television audience. We will look at the state of the NHL as it enters the 2007-08 season, what new marketing efforts are underway to build awareness around the game and the efforts by both the league and its media partners to develop more passionate viewers. We’ll also review strategies among teams to generate buzz in their individual markets. Publishing Date: Oct. 1 Ad Close: Sept.17 Materials Close: Sept 19. For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com.

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