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SBD/Issue 239/Sports Media
ESPN Nextel Cup Ratings, Viewers Down From '06
Published September 7, 2007
ESPN averaged a 3.8 U.S. area rating and 6.1 million viewers for five NASCAR Nextel Cup race telecasts this season, with the Michigan race airing on a Tuesday morning on ESPN2 due to weather, earning a 1.3 rating and 1.8 million viewers. Excluding the rain-delayed race, ESPN's five races were down 15.6% in ratings and 15.2% in viewers from last year, when TNT and NBC aired the six races, averaging a 4.5 rating and 7.2 million viewers, with each net airing three races. The following presents U.S. area ratings and viewers for each Nextel Cup race aired on ESPN this season, with comparisons to the same races from '06 (THE DAILY).
|
|
|
|
|
'07
|
'06
|
'07
|
'06
|
||
|
DATE
|
NET
|
DAY
|
TIME
|
RACE
|
TRACK
|
U.S. RAT.
|
VIEWERS
(000) |
||
|---|---|---|---|---|---|---|---|---|---|
|
7/29
|
ESPN
|
Sun.
|
2:00pm
|
Allstate 400 at The Brickyard (a)
|
Indianapolis
|
4.2
|
5.5
|
6,574
|
8,645
|
|
8/5
|
ESPN
|
Sun.
|
2:00pm
|
Pennsylvania 500 (b)
|
Pocono
|
3.8
|
4.2
|
6,000
|
6,739
|
|
8/12
|
ESPN
|
Sun.
|
2:00pm
|
Centurion Boats at The Glen (a)(c) | Watkins Glen |
3.5
|
4.6
|
5,559
|
7,025
|
|
8/21
|
ESPN2
|
Tues.
|
10:00am
|
3M Performance 400 (b)(d) | Michigan |
1.3
|
4.1
|
1,799
|
6,414
|
|
8/25
|
ESPN
|
Sat.
|
8:00pm
|
Sharpie 500 (b) | Bristol |
3.5
|
3.6
|
5,735
|
5,674
|
|
9/2
|
ESPN
|
Sun.
|
8:00pm
|
Sharp Aquos 500 (a)(e) | California |
3.7
|
5.1
|
6,380
|
8,449
|
NOTES: Ratings are Live+Same-Day. All cable marks are U.S. Area ratings. (a) = Aired on NBC in '06. (b) = Aired on TNT in '06. (c) = Formerly the AMD at The Glen. (d) = Race in '07 was rained out on Sunday and Monday. (e) = Formerly the Sony HD 500.
