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SBD/Issue 239/NFL Season Preview
Scarborough Examines QSR Preferences Among NFL Fans
Published September 7, 2007
The following chart shows the average percentage of loyal NFL fans who have used the following QSR brands during the past 30 days. New Orleans' demographics data was not available for the report. For more demographic data on NFL fans, visit SportsBusinessJournal.com (SBJ, 9/3 Issue).
|
'07 NFL QSR BRAND DEMOGRAPHICS
|
|||
|
NFL TEAM MARKETS
|
BURGER KING
|
MCDONALD'S
|
WENDY'S
|
|---|---|---|---|
|
n = 25,086
|
n = 43,250
|
n = 27,057
|
|
|
Atlanta
|
14.9%
|
21.9%
|
19.8%
|
|
Baltimore
|
17.0%
|
25.1%
|
8.7%
|
| Boston |
16.6%
|
24.1%
|
12.5%
|
| Buffalo |
22.9%
|
25.0%
|
13.4%
|
| Charlotte |
16.0%
|
24.7%
|
24.1%
|
| Chicago |
18.9%
|
27.2%
|
14.2%
|
| Cincinnati |
14.0%
|
31.7%
|
27.3%
|
| Cleveland-Akron |
16.3%
|
28.0%
|
19.7%
|
| Dallas-Fort Worth |
9.0%
|
23.4%
|
16.2%
|
| Denver |
13.6%
|
24.3%
|
18.9%
|
| Detroit |
15.3%
|
25.1%
|
16.9%
|
| Green Bay |
18.9%
|
35.1%
|
9.9%
|
| Houston |
11.4%
|
17.3%
|
9.8%
|
| Indianapolis |
14.1%
|
31.8%
|
21.5%
|
| Jacksonville |
21.1%
|
29.5%
|
21.5%
|
| Kansas City |
16.1%
|
33.3%
|
18.3%
|
| Miami-Ft.Lauderdale |
15.9%
|
20.2%
|
16.8%
|
| Minneapolis-St. Paul |
10.9%
|
24.6%
|
12.1%
|
| Nashville |
12.6%
|
22.5%
|
14.7%
|
| New York |
11.1%
|
15.7%
|
11.7%
|
| Philadelphia |
15.5%
|
24.7%
|
12.9%
|
| Phoenix |
13.2%
|
17.6%
|
10.1%
|
| Pittsburgh |
15.4%
|
30.2%
|
28.0%
|
| San Diego |
10.5%
|
18.9%
|
7.1%
|
| San Francisco-Oakland-San Jose |
11.7%
|
16.4%
|
5.0%
|
| Seattle-Tacoma |
10.4%
|
21.3%
|
10.7%
|
| St. Louis |
12.6%
|
28.0%
|
6.1%
|
| Tampa-St.Petersburg |
13.3%
|
24.3%
|
16.3%
|
| Washington, D.C. |
15.7%
|
28.6%
|
15.5%
|
| NATIONAL AVERAGE |
13.6%
|
22.4%
|
13.5%
|
