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SBD/Issue 238/Sports Industrialists
Keeping It In The Family: Big 12 Names Dan Beebe Commissioner
Published September 6, 2007
|Big 12 Names Dan
SHARE THE WEALTH: In Oklahoma, John Helsley writes "revenue sharing is among the most sensitive topics among the Big 12 hierarchy," as the "other power conferences share revenue equally." For the conference's "long-standing football powers with the largest stadiums ... status quo is preferred," but for the rest of the schools, "a true split is sought." TV revenue is "at the heart of it" because the current percentage is "based partly upon the number of television appearances a school receives" (DAILY OKLAHOMAN, 9/6). Beebe said the conference's TV split "was set up with very specific negotiated points that allowed all members to come in comfortably. We have to pay attention to that" (DALLAS MORNING NEWS, 9/6).