SBD/Issue 238/Sponsorships, Advertising & Marketing

Orange Bowl Souvenirs Selling Briskly In UM’s Final Season

Fans Snatching Up Souvenirs To Commemorate
Hurricanes' Last Season At Orange Bowl
Fans are “snapping up mementos and tickets” as part of the Univ. of Miami’s (UM) final season at the Orange Bowl, according to Sarah Talalay of the South Florida SUN-SENTINEL. Collegiate Licensing Co. Dir of Univ. Services Mike Carlton said, “I think everyone would like to do something to commemorate the season.” Talalay noted companies, including jersey and equipment provider Nike, are “preparing souvenirs to commemorate the season.”  UM receives a 10% royalty on the wholesale cost of merchandise that bears its name and logos. allCanes GM Harry Rothwell, whose store is near the UM campus, said, “There’s a great merchandising opportunity with all the sentimental feelings.” President Scott Kent said that he “expects to sell jerseys from the last UM game at the stadium” and is planning “within the next month to have posters of the Orange Bowl and models of the stadium for sale.” Rothwell said that models of the Orange Bowl, which sell for $40-$90, and posters with a panoramic view of the venue have been “selling briskly since the decision.” Miami Assistant Dir of Public Facilities Daniel Newhoff said that while the name of the city-owned stadium is not trademarked, "it’s unclear if the city is entitled to any royalties from the use of the stadium’s name or image" (South Florida SUN-SENTINEL, 9/1).

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