SBD/Issue 238/NFL Season Preview

Spons-o-Meter: NFL Lines Up 23 Partners To Start ’07 Season

THE DAILY continues “Spons-o-Meter,” a comprehensive list of the official corporate partners of various leagues, governing bodies and events. Today: The NFL. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. For sponsorship inquiries please contact Senior VP/Partnership Marketing & Corporate Sales Peter Murray at 212-450-2000 (THE DAILY). 

News America
Super Bowl FSI
Isotonic Beverage
Cameras & Equipment, Binoculars/Field Glasses
Payment Systems Services
Southwest Airlines
Campbell's Soup Soup, Canned Pasta, Canned Sauce, Salsa, Chili
Motorola Telecommunications Hardware
FedEx Worldwide Package Delivery Service
Frito-Lay Salted Snack/Popcorn/Peanuts/Dips
GM Car & Passenger Truck
Coors Brewing Beer
Masterfoods Chocolate & Non-Chocolate Confectionary
Diet Pepsi Soft Drinks
Tropicana Juice
Dairy Management Dairy, Milk, Yogurt, Cheese
IBM Computer Hardware, Software, & IT Services
Burger King QSR
Procter & Gamble (Prilosec) Heartburn Medication
Sprint Wireless Telecommunication Service
Samsung HDTV, Home Theater, TVs, VCRs,
DVD Players & Recorders
State Farm Insurance
Home Depot Home Improvement
Bank of America U.S. Retail Banking Services
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