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SBD/Issue 238/NFL Season Preview
Spons-o-Meter: NFL Lines Up 23 Partners To Start ’07 Season
Published September 6, 2007
THE DAILY continues “Spons-o-Meter,” a comprehensive list of the official corporate partners of various leagues, governing bodies and events. Today: The NFL. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. For sponsorship inquiries please contact Senior VP/Partnership Marketing & Corporate Sales Peter Murray at 212-450-2000 (THE DAILY).
|
SPONSOR
|
CATEGORY
|
SINCE
|
|---|---|---|
|
News America
|
Super Bowl FSI
|
'79
|
|
Gatorade
|
Isotonic Beverage
|
'83
|
|
Canon
|
Cameras & Equipment, Binoculars/Field Glasses
|
'84
|
|
Visa
|
Payment Systems Services
|
'95
|
|
Southwest Airlines
|
Airline
|
'97
|
| Campbell's Soup | Soup, Canned Pasta, Canned Sauce, Salsa, Chili |
'98
|
| Motorola | Telecommunications Hardware |
'99
|
| FedEx | Worldwide Package Delivery Service |
'00
|
| Frito-Lay | Salted Snack/Popcorn/Peanuts/Dips |
'00
|
| GM | Car & Passenger Truck |
'01
|
| Coors Brewing | Beer |
'02
|
| Masterfoods | Chocolate & Non-Chocolate Confectionary |
'02
|
| Diet Pepsi | Soft Drinks |
'02
|
| Tropicana | Juice |
'02
|
| Dairy Management | Dairy, Milk, Yogurt, Cheese |
'03
|
| IBM | Computer Hardware, Software, & IT Services |
'03
|
| Burger King | QSR |
'05
|
| Procter & Gamble (Prilosec) | Heartburn Medication |
'05
|
| Sprint | Wireless Telecommunication Service |
'05
|
| Samsung | HDTV, Home Theater, TVs, VCRs, DVD Players & Recorders |
'05
|
| State Farm | Insurance |
'06
|
| Home Depot | Home Improvement |
'07
|
| Bank of America | U.S. Retail Banking Services |
'07
|
