SBD/Issue 238/NFL Season Preview

Spons-o-Meter: NFL Lines Up 23 Partners To Start ’07 Season

THE DAILY continues “Spons-o-Meter,” a comprehensive list of the official corporate partners of various leagues, governing bodies and events. Today: The NFL. NFL corporate partnership benefits vary from deal to deal, but they typically include category exclusivity, use of league marks for advertising and promotional purposes, event signage, media exposure through radio, print and TV ads, as well as various hospitality benefits. For sponsorship inquiries please contact Senior VP/Partnership Marketing & Corporate Sales Peter Murray at 212-450-2000 (THE DAILY). 

SPONSOR
CATEGORY
SINCE
News America
Super Bowl FSI
'79
Gatorade
Isotonic Beverage
'83
Canon
Cameras & Equipment, Binoculars/Field Glasses
'84
Visa
Payment Systems Services
'95
Southwest Airlines
Airline
'97
Campbell's Soup Soup, Canned Pasta, Canned Sauce, Salsa, Chili
'98
Motorola Telecommunications Hardware
'99
FedEx Worldwide Package Delivery Service
'00
Frito-Lay Salted Snack/Popcorn/Peanuts/Dips
'00
GM Car & Passenger Truck
'01
Coors Brewing Beer
'02
Masterfoods Chocolate & Non-Chocolate Confectionary
'02
Diet Pepsi Soft Drinks
'02
Tropicana Juice
'02
Dairy Management Dairy, Milk, Yogurt, Cheese
'03
IBM Computer Hardware, Software, & IT Services
'03
Burger King QSR
'05
Procter & Gamble (Prilosec) Heartburn Medication
'05
Sprint Wireless Telecommunication Service
'05
Samsung HDTV, Home Theater, TVs, VCRs,
DVD Players & Recorders
'05
State Farm Insurance
'06
Home Depot Home Improvement
'07
Bank of America U.S. Retail Banking Services
'07
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