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SBD/Issue 238/NFL Season Preview
Jaguars Owner Weaver Addresses Finances, Sale Rumors
Published September 6, 2007
|Jaguars Have Covered Some Upper Deck
Seats To Help Prevent TV Blackouts
COST-CUTTING: SPORTSBUSINESS JOURNAL'S Dan Kaplan reports Jaguars Marketing Dir Jennifer Perkins and Exec Dir of Ticket Sales Scott Loft “were let go” by the Jaguars on August 20. The moves come as the team "has struggled to fill its stadium and the league’s year-old labor deal has eaten a far greater share of NFL team revenue than did the previous deal.” A team spokesperson “did not blame the moves on the [CBA], but instead on the larger economy, even pointing out that the local newspaper in Jacksonville had just laid off 60 people” (SPORTSBUSINESS JOURNAL, 9/3 issue). In a Q&A with Alan Schmadtke of the ORLANDO SENTINEL, Weaver said of the moves, "You know how you make an organization more productive? You flatten it. You make people that are responsible more accountable for day-to-day operations” (ORLANDO SENTINEL, 9/6). ESPN.com’s Len Pasquarelli wrote the Jaguars have reportedly "lost money three times in this decade," and their fan base "has waned enough that [Weaver] was forced a few seasons ago” to begin covering some seats in Jacksonville Municipal Stadium to avoid blackouts. Two years ago, 30% of the team’s season-ticket holders did not renew, 25% this year. The team is also reportedly carrying $110M in debt service (ESPN.com, 8/31).