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Carolina Blue: Bobcats Look To Revamp Image With Campaign
Published September 6, 2007
|Bobcats To Switch Team's Primary
Color From Orange To Blue
GOOD CHARLOTTE: In a Q&A with CHARLOTTE OBSERVER's Leigh Dyer, Bobcats President & COO Fred Whitfield said of the team’s search for an arena naming-rights partner, “We’re going out looking for the right corporate partners that can afford, No. 1, to be involved that long with a substantial amount of money; and No. 2, share the same core values with us. And we feel confident we’ll find that in the not-too-distant future.” He added of the support in Charlotte, “It’s been exciting to watch us finally start to create some scarcity with our tickets and completely sell all of our floor seats out for the coming season. It’s exciting to see that people are willing to pay full-market value for our product” (CHARLOTTE OBSERVER, 9/5).