SBJ In-Depth: NBA Season Preview

The 2006 NBA season produced a new media deal that gave the league a jumpstart on the 2007-08 campaign. The main challenge for the league now is finding new areas of growth and some of that could come from overseas. Just what does the league, its teams and media partners have in store for the new season, how will marketing plans unfold and where will the most resources be devoted? Publishing Date: Oct. 22 Ad Close: Oct. 8 Materials Close: Oct. 10. For information on advertising contact National Advertising Director, Julie Tuttle at 212 500 0711 or jtuttle@sportsbusinessjournal.com

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