Quote of the Day
“It’s bulls---.”
--Arsenal Chair Peter Hill-Wood, on Chelsea’s plans to become the most popular soccer team in the world (LONDON TIMES, 9/25).
Top Stories
Coors has signed a five-year, $20M deal for its Coors Light brand to replace Budweiser as NASCAR's official beer sponsor. The deal gives Coors rights to two of the biggest sports properties in the U.S., as the brewer has a $100M annual pact with the NFL. It also means that A-B's flagship brand has lost two key racing platforms in as many weeks, as Dale Earnhardt Jr. is taking on new backers with his move to Hendrick Motorsports next season.
Coors Light On As Official NASCAR Sponsor
Cool On Brees
ESPN overnight rating for Titans-Saints down 20% from last year’s Superdome opener.
Complaint Box
Are NHL players' grumblings about new Rbk Edge jerseys reminiscent of fervor over NBA's synthetic Spalding ball?
Key To The City
City of Seattle files lawsuit against Sonics seeking to enforce remainder of KeyArena lease.
Still Feeling Super
Rita Benson LeBlanc says there are "no mandates" from the Saints to build new stadium to keep team in New Orleans.
Int’l Affairs
AFL Commissioner David Baker expected to receive six-year contract extension, head league’s int’l expansion efforts.
Try Them On For Size
Three apparel companies -- Izod, Rocawear and Southpole -- submit bids for Continental Airlines Arena naming rights.
Purple Heart
Nike using Saturday’s LSU-Tulane game to raise money for New Orleans, launch merchandise line benefiting city.





