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SBD/Issue 1/Sponsorships, Advertising & Marketing
Toyota To Break Comedic Ads Aimed At NASCAR Fans
Published September 12, 2007
|Toyota To Launch Comedic
Campaign Later This Month
UNGER: Toyota Motorsports Manager Les Unger said of what a Nextel Cup win would be worth for Toyota, “I don’t know that anyone anymore can translate a [single] win or being in competition to an immediate sale that follows doing well on the race track. I think it’s something that happens over time, as you build a greater awareness with the fan base, and they see that you’re in the sport for the long haul” ("On the Money," CNBC, 9/12).