SBD/Issue 1/Sponsorships, Advertising & Marketing

Marketplace Round-up

 
GPS Industries, a provider of WiFi-enabled golf management systems and targeted media, today announced a binding agreement to acquire the business and assets of UpLink Corp.  The acquisition includes the North American customer base of over 200 golf courses, as well as intellectual property, trademarks and patents. The newly-merged business will operate under the GPS Industries Inc. name with closing expected to occur by October 31. As part of the deal, GPS Industries’ base of Golf Management Systems will now be directed to over 300 golf courses worldwide, and it will expand the media network that offers advertisers access to a targeted audience of more than nine million golfers annually (THE DAILY).

NOTES: The Women's World Cup kicked off Monday, and the N.Y. TIMES' George Vecsey writes ESPN's broadcast included a "totally inappropriate commercial from Nike showing a creepy publicist wearing a [Brandi] Chastain-style sports bra, advising the players to focus on glitz. A few of the younger guns shoot him a  hard look, and one of them boots a shot directly to some unspecified but vulnerable sector of the publicist's anatomy" (N.Y. TIMES, 9/12)....NASCAR team owner Bobby Ginn said Tuesday that "he was surprised by a lawsuit asserting he hadn't honored the contracts" of drivers Sterling Marlin, Joe Nemechek and their crew chiefs.  Ginn: "Sterling and Joe's contracts ran through the end of the year, and I have paid them through August -- all of their winnings and salary, per the contract. And I intend to pay through the end of the year. I always have" (USA TODAY, 9/12)....USG Corp. has signed on as the presenting sponsor for the '07 AIBA World Boxing Championships in Chicago this fall. The competition from October 23-November 3 will draw nearly 700 boxers from more than 120 countries, and the championship bouts on November 3 will be broadcast live by Fox Sports (CHICAGO TRIBUNE, 9/11).



 

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