SI Lines Up Michael Phelps Tribute Tagliabue Wants More From Rooney Rule Ronda Rousey Stars In Pantene Campaign Turner, Snapchat Expanding Partnership Sources: Rutgers Replacing Practice Fields Bill King Named Ford C. Frick Winner Comcast Signs Sponsorship Deal With USOC Emmert Headlines Opening Day Of IAF Plank, UA Excited About New MLB Deal Red Sox Make Splash With Sale Trade
SBD/Issue 1/Sponsorships, Advertising & Marketing
Published September 12, 2007
NOTES: The Women's World Cup kicked off Monday, and the N.Y. TIMES' George Vecsey writes ESPN's broadcast included a "totally inappropriate commercial from Nike showing a creepy publicist wearing a [Brandi] Chastain-style sports bra, advising the players to focus on glitz. A few of the younger guns shoot him a hard look, and one of them boots a shot directly to some unspecified but vulnerable sector of the publicist's anatomy" (N.Y. TIMES, 9/12)....NASCAR team owner Bobby Ginn said Tuesday that "he was surprised by a lawsuit asserting he hadn't honored the contracts" of drivers Sterling Marlin, Joe Nemechek and their crew chiefs. Ginn: "Sterling and Joe's contracts ran through the end of the year, and I have paid them through August -- all of their winnings and salary, per the contract. And I intend to pay through the end of the year. I always have" (USA TODAY, 9/12)....USG Corp. has signed on as the presenting sponsor for the '07 AIBA World Boxing Championships in Chicago this fall. The competition from October 23-November 3 will draw nearly 700 boxers from more than 120 countries, and the championship bouts on November 3 will be broadcast live by Fox Sports (CHICAGO TRIBUNE, 9/11).