Gold Cup Sees 6% Attendance Jump From '13 Paolantonio Clarifies Bisciotti Comments Iger Talks ESPN Going Straight To Consumer Hornets, FanDuel Sign Multiyear Deal Classified Advertisements NFL Owners Caught Off Guard By Leiweke Hiring Boston's '24 Olympics Bid Folds Rupp Arena Set For $15M In Tech Upgrades Bills' Brandon Replaces Black As Sabres President NFL's New Air Policy Could Work In Brady's Favor
SBD/Issue 1/Sponsorships, Advertising & MarketingPrint All
Bearing Point To Replace Nissan As
Title Sponsor Of PGA Tour Event
Toyota To Launch Comedic
Campaign Later This Month
UNGER: Toyota Motorsports Manager Les Unger said of what a Nextel Cup win would be worth for Toyota, “I don’t know that anyone anymore can translate a [single] win or being in competition to an immediate sale that follows doing well on the race track. I think it’s something that happens over time, as you build a greater awareness with the fan base, and they see that you’re in the sport for the long haul” ("On the Money," CNBC, 9/12).
NOTES: The Women's World Cup kicked off Monday, and the N.Y. TIMES' George Vecsey writes ESPN's broadcast included a "totally inappropriate commercial from Nike showing a creepy publicist wearing a [Brandi] Chastain-style sports bra, advising the players to focus on glitz. A few of the younger guns shoot him a hard look, and one of them boots a shot directly to some unspecified but vulnerable sector of the publicist's anatomy" (N.Y. TIMES, 9/12)....NASCAR team owner Bobby Ginn said Tuesday that "he was surprised by a lawsuit asserting he hadn't honored the contracts" of drivers Sterling Marlin, Joe Nemechek and their crew chiefs. Ginn: "Sterling and Joe's contracts ran through the end of the year, and I have paid them through August -- all of their winnings and salary, per the contract. And I intend to pay through the end of the year. I always have" (USA TODAY, 9/12)....USG Corp. has signed on as the presenting sponsor for the '07 AIBA World Boxing Championships in Chicago this fall. The competition from October 23-November 3 will draw nearly 700 boxers from more than 120 countries, and the championship bouts on November 3 will be broadcast live by Fox Sports (CHICAGO TRIBUNE, 9/11).