SBD/Issue 1/Franchises

Predators' Single-Game Ticket Prices Closer To League Average

Predators Raising Prices On Single-
Game Tickets For '07-08 Season
Predators Exec VP/Business Affairs Steve Violetta yesterday said that the team will raise single-game ticket prices an average of about 25% for the '07-08 season, according to John Glennon of the Nashville TENNESSEAN. The team will “expand on the policy of variable pricing” that it started last season and offer single-game tickets in three different categories -- regular games, premium games and premium-plus games.  There will be 22 games, including two preseason, sold at regular prices, down from 36 last season.  An additional 16 games will be sold at premium prices, compared to four in '06-07, and five games sold at premium-plus prices, up from three. Prices have been raised an average of 56% for premium-plus games, ranging from 39-100% over the 15 different seating sections at Sommet Center. Regular game prices in the family zone and upper-goal zone that sold for $15 last season will go to $19 (up 27%) and $20 (up 33%), respectively. Violetta indicated that the Predators “want to make buying full and partial season-ticket packages more attractive than buying individual contests.” He also said that the club wants to "increase revenue by moving closer to the average league price for tickets sold,” citing last season’s NHL average ticket price of $52.05, compared to the Predators' at $40.36. Violetta added that that if the franchise's average price for tickets sold last year was the same as the league's, the team “would have made approximately $263,000 more per game,” or nearly $11M over the course of the season.  Glennon notes the single-game increase is larger than the previously announced season-ticket increase of 17% (Nashville TENNESSEAN, 9/12).

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