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Panthers Boost Corporate Roster To 115 Companies
Published September 12, 2007
The NFL Panthers have increased their corporate roster to 115 companies from 101 a year ago, according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. One of the additions, Lowe’s, is returning as a team sponsor after leaving the club in '05 after inking a deal with the Bobcats. The company is currently paying $600,000-700,000 annually for its sponsorship with the Panthers and about $1.5-2M annually for its Bobcats deal. U.S. Airways also returned as a Panthers sponsor this season with a $250,000-$300,000 deal. Several "major sponsorship categories expire after the current season,” and the Panthers could “stick with the current sponsors, split the categories by adding more companies or sign new deals with exclusive providers.” Wireless telecommunications and automotive sponsors “each generate $2[M] annually for the team,” and three incumbents -- Alltel, SunCom and Motorola -- split the wireless sector, while Chrysler-Dodge-Jeep of the Carolinas has had an exclusive auto deal with the team since its inception. Panthers President Mark Richardson forecasts a 5-10% increase in total revenue for '07 (CHARLOTTE BUSINESS JOURNAL, 9/7 issue).
Colleague Lauds Richardson As
One Of NFL's Leading Owners