Marketplace Round-Up

Federer Sports All-Black Outfit During Second-Round Match At U.S. Open

Roger Federer wore an all-black Nike outfit for last night’s second round singles match against Paul Capdeville at the U.S. Open. USA Network’s Al Trautwig called it  "almost one-of-a-kind outfit in black.”  USA’s John McEnroe: “Gangsta' Roger: all black. I don’t know about that, but he can get away with it at night: no sun. ... It’s sorta cool.”  In a taped segment aired prior to his match, Federer said after he beat Andre Agassi in the ‘05 U.S. Open, “that gave me a lot of fans in New York ... and then I had this unbelievable run. People then started to compare me to Tiger Woods.”  Federer, on the attention he has received, “It’s really fun, I have to say. At the same time, you think, ‘Oops, my private life is getting smaller now.' People are more intrigued with everything. At the same time, I love it when tennis is being pushed forward, or my face or anybody’s face. I think it’s great when tennis gets a push because that’s what it needs sometimes” (USA, 8/29). 

NOTES: Bar None Consulting has agreed to represent two-time Kentucky Derby-winning trainer Carl Nafzger in all marketing, sponsorship and endorsement matters for the trainer, his stable and assistant trainer Ian Wilkes (Bar None)….Wiener schnitzel is now the official hot dog of the Coyotes and Jobing.com Arena. The multi-year sponsorship deal includes signage throughout the arena and promotional appearances at Wiener schnitzel locations by Coyotes players and mascot Howler (Coyotes)….ADT Security Services has acquired the naming rights through for the Lexus Club Level private club at BankAtlantic Center. The deal, which covers the upcoming NHL season through the ‘09-10 season, is part of ADT’s extension with Sunrise Sports & Entertainment. ADT will also sponsor the Panthers’ Defensive Player of the Month/Season awards along with a number of community initiatives (BankAtlantic Center).