Deutsche Bank Championship Seeing Benefits Of Playoff Inclusion

FedEx Cup Playoffs Help Deutsche Bank Championship Add Sponsors

The Deutsche Bank Championship, which tees off tomorrow at TPC Boston, has had the number of founding club sponsors -- which "requires a commitment of hundreds of thousands of dollars" -- increase to ten this year after the tournament became the second stop in the FedEx Cup playoffs, according to Scott Van Voorhis of the BOSTON HERALD.  Founding partner Dunkin’ Donuts sent out 10,000 personalized $10 reloadable purchase cards to every customer who bought a ticket for the event. Stop & Shop Supermarket, which upped its commitment to become a founding sponsor this year, raised $1.2M in a charity tournament held Monday, $200,000 above last year’s total.  Meanwhile, the number of media members covering the event has increased by more than 50 to 250, “requiring a 1,500 square-foot addition to the championship’s media center” (BOSTON HERALD, 8/30). Van Voorhis wrote yesterday that protesters from Massachusetts-based City Life plan to rally outside the Four Seasons tonight at the tournament’s kickoff dinner, “amid a dispute with [Deutsche Bank] over its stance on foreclosures.” The group said that it will also protest outside the tournament “unless it can come to an agreement before then with the bank” (BOSTON HERALD, 8/29).