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SBD/Issue 235/College Football Preview
Fan Frenzy: NCAA Football Attendance Demographics
Published August 30, 2007
The following presents Scarborough Research detailing NCAA football fan demographics related to attendance of games, indexed to the U.S. population. For example, African-Americans who are NCAA football fans are 14% more likely than the U.S. population to attend three to nine games per year, while NCAA football fans ages 65+ are 25% less to attend the same number of games. Roll your cursor over highlighted numbers for more explanation. The information was gathered from August ’05–September ’06 (Scarborough Research).
|
NCAA FOOTBALL: ATTENDANCE DEMOGRAPHICS
|
||||
|
DEMOGRAPHIC
|
1-2 GMS |
3-9 GMS |
10+ GMS |
|
|---|---|---|---|---|
|
AGE
|
||||
| 18-24 | % of U.S. Respondents |
7% (a)
|
3%
|
1%
|
| % NCAA Football Fans |
17% (b)
|
17%
|
18%
|
|
| Index |
128 (c)
|
131
|
139
|
|
| 25-34 | % of U.S. Respondents |
6%
|
3%
|
1%
|
| % NCAA Football Fans |
20%
|
19%
|
17%
|
|
| Index |
114
|
108
|
94
|
|
| 35-44 | % of U.S. Respondents |
6%
|
2%
|
1%
|
| % NCAA Football Fans |
22%
|
17%
|
16%
|
|
| Index |
112
|
87
|
83
|
|
| 45-54 | % of U.S. Respondents |
6%
|
2%
|
1%
|
| % NCAA Football Fans |
21%
|
18%
|
20%
|
|
| Index |
108
|
97
|
103
|
|
| 55-64 | % of U.S. Respondents |
5%
|
3%
|
1%
|
| % NCAA Football Fans |
12%
|
16%
|
17%
|
|
| Index |
86
|
113
|
119
|
|
| 65+ | % of U.S. Respondents |
3%
|
2%
|
1%
|
| % NCAA Football Fans |
9%
|
13%
|
13%
|
|
| Index |
53
|
75
|
78
|
|
|
GENDER
|
||||
| Male | % of U.S. Respondents |
7%
|
3%
|
1%
|
| % NCAA Football Fans |
63%
|
66%
|
64%
|
|
| Index |
130
|
135
|
132
|
|
| Female | % of U.S. Respondents |
4%
|
2%
|
0%
|
| % NCAA Football Fans |
37%
|
34%
|
36%
|
|
| Index |
72
|
67
|
70
|
|
|
RACE/ETHNICITY
|
||||
| White | % of U.S. Respondents |
5%
|
2%
|
1%
|
| % NCAA Football Fans |
82%
|
82%
|
79%
|
|
| Index |
99
|
99
|
95
|
|
| Black/ African American | % of U.S. Respondents |
6%
|
3%
|
1%
|
| % NCAA Football Fans |
13%
|
13%
|
15%
|
|
| Index |
113
|
114
|
126
|
|
| Asian | % of U.S. Respondents |
5%
|
2%
|
1%
|
| % NCAA Football Fans |
2%
|
2%
|
4%
|
|
| Index |
86
|
90
|
167
|
|
| Other | % of U.S. Respondents |
5%
|
2%
|
1%
|
| % NCAA Football Fans |
3%
|
3%
|
2%
|
|
| Index |
96
|
93
|
82
|
|
| Spanish/ Hispanic | % of U.S. Respondents |
4%
|
1%
|
1%
|
| % NCAA Football Fans |
10%
|
7%
|
11%
|
|
| Index |
73
|
49
|
85
|
|
|
HOUSEHOLD INCOME
|
||||
| <$25K | % of U.S. Respondents |
3%
|
1%
|
0%
|
| % NCAA Football Fans |
7%
|
8%
|
10%
|
|
| Index |
47
|
55
|
68
|
|
| $25K-$40K | % of U.S. Respondents |
3%
|
1%
|
1%
|
| % NCAA Football Fans |
13%
|
12%
|
18%
|
|
| Index |
63
|
57
|
85
|
|
| $40K-$50K | % of U.S. Respondents |
4%
|
2%
|
1%
|
| % NCAA Football Fans |
10%
|
10%
|
12%
|
|
| Index |
81
|
83
|
93
|
|
| $50-$75K | % of U.S. Respondents |
6%
|
2%
|
1%
|
| % NCAA Football Fans |
21%
|
18%
|
17%
|
|
| Index |
109
|
95
|
89
|
|
| $75-$100K | % of U.S. Respondents |
8%
|
3%
|
1%
|
| % NCAA Football Fans |
21%
|
20%
|
17%
|
|
| Index |
142
|
136
|
118
|
|
| $100K-$150K | % of U.S. Respondents |
9%
|
4%
|
1%
|
| % NCAA Football Fans |
17%
|
19%
|
16%
|
|
| Index |
155
|
170
|
147
|
|
| $150K+ | % of U.S. Respondents |
9%
|
4%
|
1%
|
| % NCAA Football Fans |
11%
|
13%
|
10%
|
|
| Index |
157
|
180
|
142
|
|
NOTES: (a) = 7% of U.S. respondents who said they had attended one to two college football games during the past 12 months were between the ages of 18-24. (b) = 17% of NCAA football fans surveyed who said they had attended one to two college football games during the past 12 months wre between the ages of 18-24. (c) = 18-24 year olds are 28% more likely than the U.S. population to have attended one to two college football games during the past 12 months.
