SBD/Issue 235/College Football Preview

Fan Frenzy: NCAA Football Attendance Demographics

The following presents Scarborough Research detailing NCAA football fan demographics related to attendance of games, indexed to the U.S. population.  For example, African-Americans who are NCAA football fans are 14% more likely than the U.S. population to attend three to nine games per year, while NCAA football fans ages 65+ are 25% less to attend the same number of games.  Roll your cursor over highlighted numbers for more explanation.  The information was gathered from August ’05–September ’06 (Scarborough Research).

NCAA FOOTBALL: ATTENDANCE DEMOGRAPHICS
DEMOGRAPHIC
  1-2
GMS
3-9
GMS
10+
GMS
AGE
18-24 % of U.S. Respondents
7% (a)
3%
1%
  % NCAA Football Fans
17% (b)
17%
18%
  Index
128 (c)
131
139
25-34 % of U.S. Respondents
6%
3%
1%
  % NCAA Football Fans
20%
19%
17%
  Index
114
108
94
35-44 % of U.S. Respondents
6%
2%
1%
  % NCAA Football Fans
22%
17%
16%
  Index
112
87
83
45-54 % of U.S. Respondents
6%
2%
1%
  % NCAA Football Fans
21%
18%
20%
  Index
108
97
103
55-64 % of U.S. Respondents
5%
3%
1%
  % NCAA Football Fans
12%
16%
17%
  Index
86
113
119
65+ % of U.S. Respondents
3%
2%
1%
  % NCAA Football Fans
9%
13%
13%
  Index
53
75
78
GENDER
Male % of U.S. Respondents
7%
3%
1%
  % NCAA Football Fans
63%
66%
64%
  Index
130
135
132
Female % of U.S. Respondents
4%
2%
0%
  % NCAA Football Fans
37%
34%
36%
  Index
72
67
70
RACE/ETHNICITY
White % of U.S. Respondents
5%
2%
1%
  % NCAA Football Fans
82%
82%
79%
  Index
99
99
95
Black/ African American % of U.S. Respondents
6%
3%
1%
  % NCAA Football Fans
13%
13%
15%
  Index
113
114
126
Asian % of U.S. Respondents
5%
2%
1%
  % NCAA Football Fans
2%
2%
4%
  Index
86
90
167
Other % of U.S. Respondents
5%
2%
1%
  % NCAA Football Fans
3%
3%
2%
  Index
96
93
82
Spanish/ Hispanic % of U.S. Respondents
4%
1%
1%
  % NCAA Football Fans
10%
7%
11%
  Index
73
49
85
HOUSEHOLD INCOME
<$25K % of U.S. Respondents
3%
1%
0%
  % NCAA Football Fans
7%
8%
10%
  Index
47
55
68
$25K-$40K % of U.S. Respondents
3%
1%
1%
  % NCAA Football Fans
13%
12%
18%
  Index
63
57
85
$40K-$50K % of U.S. Respondents
4%
2%
1%
  % NCAA Football Fans
10%
10%
12%
  Index
81
83
93
$50-$75K % of U.S. Respondents
6%
2%
1%
  % NCAA Football Fans
21%
18%
17%
  Index
109
95
89
$75-$100K % of U.S. Respondents
8%
3%
1%
  % NCAA Football Fans
21%
20%
17%
  Index
142
136
118
$100K-$150K % of U.S. Respondents
9%
4%
1%
  % NCAA Football Fans
17%
19%
16%
  Index
155
170
147
$150K+ % of U.S. Respondents
9%
4%
1%
  % NCAA Football Fans
11%
13%
10%
  Index
157
180
142


NOTES: (a) = 7% of U.S. respondents who said they had attended one to two college football games during the past 12 months were between the ages of 18-24. (b) = 17% of NCAA football fans surveyed who said they had attended one to two college football games during the past 12 months wre between the ages of 18-24. (c) = 18-24 year olds are 28% more likely than the U.S. population to have attended one to two college football games during the past 12 months.

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