SBD/Issue 230/Sports Industrialists

What I Like… With Ravens Senior VP Dennis Mannion

Ravens' Dennis Mannion

In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports execs for their thoughts, ideas, aspirations and likes.  Today, Ravens Senior VP/Business Ventures DENNIS MANNION.

A strategy: Maximizing the communal and informational aspects of the web by developing niche affinity clubs and sub-brands.

A brand: Harley Davidson: They nail every branding rule, especially lifestyle involvement.

A trend: Maximizing the consumer’s opportunity to self-program their entertainment: “Their time. Their way.”

An innovation: Using fan-base segmentation to allow for both active and passive fan participation.

A business decision: Promoting a new way of maximizing efficiency and teamwork by insisting on initiative, collaboration and accountability.

A pro league or team sports and/or business initiative:
I love the NFL Network. The surface has only been scratched!

A college sports and/or business initiative: Aggregating multiple team marking rights under a central source. Examples include Host Communications and Learfield.

A college conference or team sports and/or business initiative: The Ravens’ “Key Marketing Properties” -- rolling out this fall!

A decision-maker: ROGER GOODELL

A competitor’s idea: Denver Nuggets’ remixed music (combing techno and classic rock).

An idea or invention I wish I had thought of: Video imaging on TV during live sports events.

A fantasy job: Mine!

Love them all!

Players: The many that go hard everyday -- RAY LEWIS especially.

Teams: Phillies, Avalanche, Nuggets and Ravens

Music: Rock

Books: Anything that makes me better (I read seven books a month).


Idea: HDTV


Chore: Stringing a fishing line

Hobbies: Reading, speaking, writing

Trips: Virgin Islands, Hawaii

Movie: “The Departed”

TV show: “The Sopranos” (Need to find a new one).

Concerts: U2

Artist: None in particular

Food: Northern Italian and shellfish

Ben & Jerry’s

Drink: Grey Goose

Scent: Pinaud

Vacation spots: Colorado and New Hampshire

Cars: BMW M series

Aftershave: Brooks Brothers

Singer: Dave Mathews

Quote: “Be a fountain, not a drain.”

Miscellaneous: Go hard or go home. Focus, don’t fold. Be committed, not just involved. Will power over won’t power. Contribute, don’t contaminate. Warriors act and fools react!

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